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Can JetSet Pilates Become the Next Big Boutique Fitness Franchise?

Can JetSet Pilates Become the Next Big Boutique Fitness Franchise?

Fresh off a spate of newly signed agreements, the Pilates franchise projects triple-digit unit numbers by 2025

JetSet Pilates, a Miami-founded elevated athletic Pilates experience, has announced its rapid expansion plans with franchise agreements signed in New York, North Carolina and Texas, bringing multiple locations to each city. Multiple JetSet studios will also open across the Sunshine State, from Miami to Tampa to Northeast Florida.

The Pilates company is now projecting triple-digit unit numbers by 2025. After launching its franchise applications last summer, JetSet Pilates had signed franchise agreements for over 20 units in less than a year, with new locations being sold monthly. 

The fitness concept, founded by Tamara Galinsky in 2010, has a loyal community of Pilates enthusiasts devoted to its 50-minute workout.

JetSet credits its brand visibility for its franchise expansion and reports that it has had numerous franchise inquiries from those new to the brand as well as those within its community, which Galinsky says is meaningful for JetSet’s vision.

“The impressive reaction from franchise applicants is a testament to the strength of the JetSet Pilates brand and community that I am very proud of,” Galinsky said. “As we scale at a rapid pace, we are passionate and focused on our franchise partner relationships, ensuring each JetSet Pilates location thrives.” 

Multi-unit franchise owners Alycia and Ryan O’Leary say they are excited to bring JetSet Pilates to Texas. 

“The brand, business model and team are remarkable,” said the O’Learys. “Class playlists are inspiring, and you instantly know and love what the workout is doing for your body and mind. As corporate technology leaders, we have been blown away by the detail and transparency of the systems and tools JetSet has implemented to support franchise owner success.” 

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JetSet’s 50-minute classes are carefully crafted to get fitness enthusiasts moving with its high-intensity yet low-impact, age-inclusive practice that can be performed daily. The modern Pilates concept promises transformative results due to its specialized reformer with resistance and cardio training. 

With a personalized approach, JetSet’s class sizes accommodate a maximum of 12 to 16 reformers, so its trained instructors can forge a personal connection with clients, ensuring that they get the most out of their workouts and meet their individual goals.

The Pilates brand has also introduced an Area Representative opportunity for entrepreneurs specializing in business and franchise development. JetSet says the ARs will lead the expansion and recruitment of its Pilates concept in new markets and support new franchisees while benefiting from a royalty-sharing program.

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