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Aktiv Solutions Helps Operators Build for the Next Gen of Fitness & Wellness

Aktiv founder and CEO Bryan Green believes the physical layout of the fitness floor is as important as the quality of equipment offered.

Athletech Studios • Oct 17 2023
Fitness

Peloton Targets Europe in International Push

Peloton has expanded into its fifth overseas market, Austria, following its recent partnership with an equipment retailer in Europe.

Courtney Rehfeldt • Oct 17 2023
woman works out with Nike barbell and bumper plates
Fitness

Nike Launches Strength Training Equipment in Latest Fitness Move

The Swoosh is continuing its push into fitness and wellness with Nike Strength, a collection of Nike-branded barbells, dumbbells and kettlebells.

Courtney Rehfeldt • Oct 17 2023
people in front of NASM One logo
Fitness

NASM Launches Premium Membership Program for Fitness Professionals

With exclusive discounts, resources and networking opportunities, NASM One is the "ultimate toolbox" for FitPros, the organization believes.

Courtney Rehfeldt • Oct 17 2023
Fitness

F45, Whoop Partner for Fitness Tracking Challenge, Free Products

F45 Training, the Mark Wahlberg-backed fitness franchise, is encouraging members to grab a free Whoop 4.0 band and join its 45-day challenge

Courtney Rehfeldt • Oct 16 2023
Finance

Lululemon To Join S&P 500, Stock Surges in Response

Lululemon stock rose over 10% on Monday after it was announced that the activewear giant will be added to Wall Street's S&P 500 index.

Courtney Rehfeldt • Oct 16 2023
man lifts a barbell wearing Gymshark shorts
Tech

Gymshark Taps Google Cloud AI for Personalization, Expansion

Gymshark, a highly popular U.K.-based activewear brand, admitted its data management system has grown "outdated."

Courtney Rehfeldt • Oct 16 2023
Tech

Les Mills Enters Mixed-Reality With Bodycombat for Meta Quest 3

Les Mills is taking its mixed martial arts experience to new heights with Quest 3 as the brand continues to target Gen Z.

Courtney Rehfeldt • Oct 13 2023
Tech

Club Automation, Epifany Help Fitness Businesses Create Custom Surveys

Fitness operators can now use Epifany to create custom surveys and tailor questions to their members to receive actionable insights.

Courtney Rehfeldt • Oct 13 2023
Fitness

Crunch Fitness Adds Travel Workout Series, Plans More Vacation Content

With Americans vacationing in greater numbers, Crunch Fitness has launched a special travel workout series on Crunch+, its digital platform. 

Courtney Rehfeldt • Oct 13 2023
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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