Ice Barrel received a $265,000 investment from Mahlum, who also extended a line of credit worth $1.5 million to the cold therapy company.
SweatHouz, a wellness and recovery brand created by Jamie Weeks, is expanding rapidly, with over 100 franchise licenses sold in under a year.
Former "Friends" Star Jennifer Aniston will also advise Pvolve on its marketing, product and programming strategies.
Cold water therapy has been celebrated for purported health effects. Here's what science says about the benefits of enduring a cold plunge.
The Forma lineup from Aktiv Solutions includes premium Olympic racking, free-weights and benches that exude quality in every component.
Lululemon and Xponential Fitness are partnering to bring more digital workouts to Lululemon Studio, the athleisure company's app.
Many anticipate that Apple will use the Vision Pro headset to enhance its fitness offerings, including Fitness+ and the Apple Watch.
Kerry Williams will help transform the Myzone brand to better communicate the benefits of physical activity and heart-rate training.
The Alo Yoga sneaker boasts a lightweight construction and responsive support, making it a must-have for fashion-forward fitness enthusiasts.
The Gatorade Sports Science facility will serve as a hub for athlete research to bring new sports nutrition products to market.
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