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How is Longevity Reshaping the Fitness Business?

The trends and business models creating new opportunities across wellness and recovery.

Download the Report

Fitness

IHRSA Rebrands to Health & Fitness Association, Marking New Era

The new moniker, announced at IHRSA’s annual trade show in Los Angeles, signals the organization’s commitment to global recognition.

Courtney Rehfeldt • Mar 06 2024
Treadmills inside a Nike Studios location
Finance

FitLab Accelerates Growth With $65M in Strategic Financing

FitLab, the platform behind Nike Studios, has secured a $65 million strategic financing facility from Atlas Credit Partners.

Collin Helwig • Mar 06 2024
Fitness

TRX Breaks Guinness World Record for Largest Suspension Training Class

TRX, the brand behind the world's most iconic suspension trainer, celebrated its 20-year anniversary by breaking a world record.

Elizabeth Ostertag • Mar 06 2024
partnership

With Freemotion’s 22 Series, Cardio Is a Member Engagement Tool

Gyms that install Freemotion Fitness equipment get an automatic boost from iFIT content, which is already enjoyed by over 7 million people.

Athletech Studios • Mar 05 2024
Wellness

Weight Loss Drugs Shift Spending to the ‘Wellness Wallet’

GLP-1 users are shifting their spending from unhealthy food to health products, creating a 'Wellness Wallet' phenomenon.

Mike Hansen • Mar 05 2024
Finance

BowFlex Files for Bankruptcy, Eyes Potential Sale to Matrix Parent

BowFlex has filed for Chapter 11 bankruptcy, agreeing to a deal that could see it sold to Johnson Health Tech Retail for $37.5 million.

Collin Helwig • Mar 05 2024
Wellness

Therabody Embraces In-Person Wellness Experiences

Therabody has launched Reset Rewards, a new membership program in use at its in-person wellness centers across the country.

Elizabeth Ostertag • Mar 05 2024
woman looks at screens on a fitness machine
partnership

Technogym Launches AI-Powered Health & Longevity Tracking

Technogym Check Up uses AI to assess physical and cognitive conditions, prescribing the ideal fitness program that adapts over time.

Athletech Studios • Mar 05 2024
Fitness

Infinity, Beyond Fitness, Ramps Up Franchising Plans

Infinity, beyond fitness, a Miami-based wellness brand encompassing training, nutrition and recovery, has added Dan Monaghan as investor and advisor.

Courtney Rehfeldt • Mar 04 2024
Wellness

Dancing Has Profound Mental Health Benefits, Study Finds

All exercise is effective at treating depression, but a new study shows that dance is best, and it may not be particularly close.

Courtney Rehfeldt • Mar 04 2024
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