Xponential Fitness Grows Membership, Sales Numbers in 2023

The boutique fitness and wellness franchisor increased membership, sales and studio visits this past year as it eyes increased profitability in 2024

Xponential Fitness has shown increased membership numbers, studio visits and sales growth in 2023 — stats the global boutique fitness and wellness franchisor is touting amid its participation at the ICR 2024 Conference and the Jefferies Winter Consumer Summit this month.

“In 2023, we demonstrated the strength and resilience of Xponential’s business through continued execution and consistent, predictable results,” said Anthony Geisler, founder and CEO of Xponential Fitness. 

In North America, for the full year ending December 31, 2023, Xponential increased its total members by 21% to 717,000 compared to 590,000 in 2022 and grew studio visits by 31% to 51.5 million, up from 39.2 million in 2022.

Xponential also grew its number of open studios to 3,062 and increased total licenses sold to 6,255 across ten of its brands globally. The company opened 557 new studios in 2023, in the upper range of Xponential’s previous guidance range of 550 to 560 and an increase of 9% when compared to 2022. System-wide sales were boosted by 36% to $1.40 billion, compared to $1.03 billion in 2022.

“We recently held our annual franchise convention, in which over 2,000 attendees participated to discuss growth strategies, foster brand awareness and formally introduce our newest brand, Lindora,” Geisler said. “Our avid customer base, strong visitation trends and departure from the company-owned transition studio strategy position us well to increase profitability in 2024.”

Having entered the hot weight loss drug sector with the acquisition of its eleventh brand, Lindora has energized franchisees within the Xponential network. A chain of metabolic health clinics, Lindora offers GLP-1s and wellness therapies, such as hormone replacement therapy and IV hydration.

“Our existing franchisees are excited about launching Lindora as they feel like it’s a perfect acquisition and perfect development within their own portfolios,” Xponential president Sarah Luna recently told Athletech News.

Xponential Fitness is expected to release its Q4 and full-year 2023 results and provide its full-year 2024 outlook in early March.