Lululemon CEO Defends Firing Employees Who Intervened in Robbery: ‘It’s Only Merchandise’
Lululemon CEO Calvin McDonald said the employees failed to abide by the company’s zero-tolerance policy for engaging thieves during a robbery.
How Brooklyn Entrepreneur Marisa Fuller Brought Studio Pilates From Australia to the U.S.
Australian boutique fitness brand Studio Pilates uses digital technology to make the in-class experience better for members.
Coaches Corner With Carl Hardwick: Simplifying Energy System Training
This principle-based framework for energy system training will help you design effective progressions for the aerobic and anaerobic systems.
F45 Taps Pro Retail Agency BDA for Branded Merchandise
F45 Training has partnered with Bensussen Deutsch & Associates to create a new line of merchandise to be sold on its website and in studios.
Ice Barrel Gets Investment, Credit Line From Solidcore Founder Anne Mahlum
Ice Barrel received a $265,000 investment from Mahlum, who also extended a line of credit worth $1.5 million to the cold therapy company.
SweatHouz Poised To Capitalize on Red-Hot Market for Sauna, Cold Plunge Recovery
SweatHouz, a wellness and recovery brand created by Jamie Weeks, is expanding rapidly, with over 100 franchise licenses sold in under a year.
Jennifer Aniston Inks Deal With Pvolve, Will Star in Fitness Ads
Former "Friends" Star Jennifer Aniston will also advise Pvolve on its marketing, product and programming strategies.
Cold Plunge Benefits: What Science Says About the Therapy Trend
Cold water therapy has been celebrated for purported health effects. Here's what science says about the benefits of enduring a cold plunge.
Aktiv Solutions Unveils Forma, its New Strength-Training Equipment Line
The Forma lineup from Aktiv Solutions includes premium Olympic racking, free-weights and benches that exude quality in every component.
Lululemon’s New Deal With Xponential Signals Move Away From Mirror
Lululemon and Xponential Fitness are partnering to bring more digital workouts to Lululemon Studio, the athleisure company's app.
