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Ice Barrel Gets Investment, Credit Line From Solidcore Founder Anne Mahlum
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Ice Barrel Gets Investment, Credit Line From Solidcore Founder Anne Mahlum

Ice Barrel was recently named the official cold therapy partner of the CrossFit Games

Anne Mahlum, the founder of Solidcore and Ambition, has invested $265,000 in Ice Barrel and extended a line of credit worth $1.5 million to support the cold therapy company specializing in ice baths.

Ice Barrel, led by founder and CEO Wyatt Ewing, takes a different approach to athletic recuperation by providing a portable, easy solution that improves sports performance, post-workout recovery and promotes overall well-being.

The strategic investment in Ice Barrel represents Mahlum’s sharp acumen in identifying wellness ventures that allow consumers to achieve their health goals. 

Mahlum founded Solidcore, growing the Pilates-inspired boutique fitness brand to over 100 locations before exiting in April. She also created Ambition, a boutique studio focusing on premium wellness and fitness offerings.

“I am incredibly excited to work with and learn from Anne,” Ewing told Athletech News. “Anne’s background in brand building and scaling a business is unmatched. This partnership will help Ice Barrel do some of our most meaningful work.”

Mahlum expressed a similar sentiment about the partnership.

“Wyatt is the perfect entrepreneur to invest in,” she said. “He is hungry, smart and extremely passionate about growing and scaling his company to help people feel better and recover faster.”

In his founder’s story, Ewing detailed his account of being anxious and depressed, burning the candle at both ends. After a stranger at the gym pointed out that he didn’t look well, it was suggested he try breathwork, meditation and cold showers. While skeptical, Ewing gave cold showers a whirl and discovered increased energy, better sleep and mood improvement. 

“Our society tells us to work harder, sleep less and don’t complain. My work-life balance and the everyday pressures caught up with me. I was broken, sick, and desperate for a change,” said Ewing, who founded the recovery company recently named the official cold therapy partner of the CrossFit Games.

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The benefits of cold therapy caught the eye of Mahlum, which she says aligns with her vision of comprehensive wellness.

credit: Solidcore

“Joining forces with Ice Barrel was a natural choice for me as an entrepreneur deeply committed to advancing the fitness industry and empowering individuals to lead healthier lives,” she said. 

“Together, we will fuel innovation, drive growth and revolutionize the way people approach recovery and performance optimization,” Mahlum added. “Ice Barrel’s potential to transform the fitness and wellness sector is truly remarkable, and I am excited to be a part of this groundbreaking journey.”

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