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Fitness

10 Fitness Launches Franchisee Marketing Strategy

10 Fitness will support franchisees with a dedicated marketing firm, a move the Arkansas-based brand says sets it apart from other gyms.

Courtney Rehfeldt • Feb 20 2024
Jarron Aizen for Hapana
partnership

Fireside Chat: Hapana’s Jarron Aizen on Global Expansion for Fitness Brands

Hapana founder Jarron Aizen shares his expert analysis on how fitness brands can successfully enter international markets.

Athletech Studios • Feb 20 2024
Fitness

How BFT Built a Global Strength Training Power

Founded in 2017, BFT takes a sports-science approach to group fitness. The brand has already opened 270 studios and is just getting started.

Josh Liberatore • Feb 18 2024
partnership

F45 Turnaround Fueled by Hospitality, Workout Variety

U.S. Army combat veteran and F45 Training athlete Noah Galloway speaks to ATN about what makes the functional fitness franchise tick.

Athletech Studios • Feb 18 2024
Finance

Longevity Tech: Ezra Raises $21M for Affordable MRI Scans

Ezra aims to make cancer and disease detection quick and affordable at a time when consumers are increasingly invested in their health.

Courtney Rehfeldt • Feb 16 2024
Wellness

Investors Bank on Mushroom-Infused Wellness Products

The performance-boosting and wellness promises of Lion’s Mane and Cordyceps mushrooms are resonating with Gen Z.

Courtney Rehfeldt • Feb 16 2024
Case Studies

From Trainer to Owner: How Burn Boot Camp Breeds Franchise Success

Billy Haynes knows what it means to accomplish a complete transformation, having shed 50 pounds and going from lead trainer to multi-unit Burn Boot Camp franchise partner.

Courtney Rehfeldt • Feb 16 2024
Wellness

BeautyBio Founder on the Power of Science-Backed Skincare

The skincare company founded by Jamie O'Banion is on a mission to create a clean, transparent products that deliver on their promises.

Elizabeth Ostertag • Feb 15 2024
Wellness

Outdoor Activities Emerge as Key Wellness Trend

Nature, wellness and the rediscovery of play could be defining trends of 2024, according to data from the Mindbody Wellness Index.

Elizabeth Ostertag • Feb 15 2024
Finance

GoSaga Forms Advisory Board, Eyes Studio Expansion

In a move meant to fortify growth plans for FitLab, Lymbr and VIO Med Spa, GoSaga has assembled a team of fitness and wellness experts.

Courtney Rehfeldt • Feb 15 2024
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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