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Fitness

Centr CRO: Fitness Brands Should Create ‘Emotional’ Connection With Consumers

A former Sony and Activision Blizzard exec, Amy Longhi is helping Centr build out its ecosystem of fitness and wellness products.

Elizabeth Ostertag • Apr 03 2024
Fitness

Kirk Cousins Is Latest NFL Player To Invest in Youth Fitness

Atlanta Falcons QB Kirk Cousins has partnered with ETS Performance, a youth sports and fitness brand, to launch two facilities in Michigan.

Collin Helwig • Apr 03 2024
partnership

Burn Boot Camp Aims for Rapid Omni-Channel Expansion Over the Next Decade

The group fitness franchise is eyeing 10,000 global locations as it drives growth with a unique "Franchise Partner First" model.

Athletech Studios • Apr 03 2024
Tech

Alphabeats Eyes US Wellness Market With ‘Flow State’ Wearable

Alphabeats' mind-training EEG headband uses music to help athletes and wellness enthusiasts enter a ‘flow state' to improve performance.

Courtney Rehfeldt • Apr 03 2024
Fitness

Xponential Hires Former F45 Exec as BFT President

Duncan Cork will lead BFT as Xponential Fitness looks to grow the group strength and conditioning franchise across North America.

Courtney Rehfeldt • Apr 02 2024
Fitness

iFIT Adds C-Suite Execs as AI Coach Launch Nears

Connected fitness company iFIT welcomed Mark Phillips as chief marketing officer and Bart Muller as chief international officer.

Collin Helwig • Apr 02 2024
Fitness

Fitness Consumers View Tech as Motivational Tool, Peloton Finds

The spring season encourages Americans to prioritize fitness, and many are using tech to help them stay motivated, according to a Peloton study.

Courtney Rehfeldt • Apr 02 2024
Fashion

Fabletics, Khloé Kardashian Drop Swimwear-Focused Collection

Khloé V3, the third collection from Kardashian's partnership with Fabletics, marks the activewear brand's entry into compression swimwear.

Elizabeth Ostertag • Apr 01 2024
Wellness

Are Skin Patches the Next Big Wellness Innovation?

With a variety of proclaimed benefits including better ingredient absorption compared to pills, skin patches are an emerging wellness trend.

Elizabeth Ostertag • Apr 01 2024
partnership

ROR Drives Real Growth for Fitness Brands

Leveraging data from 262+ million U.S. adults, ROR helps fitness brands market to individuals who are actively considering joining a nearby club.

Athletech Studios • Apr 01 2024
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