Leondakis discusses the balance between passion and business in the fitness industry, including how to engrain culture within a company

In the latest episode of Athletech News’ Unscripted podcast, Niki Leondakis, the CEO of CorePower Yoga, the United States’ largest yoga studio brand, joins co-hosts Edward Hertzman and Eric Malzone to discuss her shift into the fitness industry, keeping yoga relevant, the importance of hospitality and more. 

Leondakis, Hertzman, and Malzone talk about the balance between passion and business within the fitness industry and other arenas. The three break down how to engrain culture within a company from top to bottom as well as the importance of over-communicating. 

Watch this episode of Unscripted for unfiltered takes on the following:

  • The yoga industry’s biggest challenges today 
  • Why it’s difficult to scale culture
  • The romanticisation of entrepreneurship
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