The Mark Wahlberg-backed fitness franchise is motivating its members to go one more round before closing out the year, all for a good cause.
BFT, an Australia-founded strength and conditioning franchise, aims to sell 900 studios and have 450 open by 2025.
The new Meta Quest 3 game uses hologram versions of professional dancers, which Les Mills says is a first for VR fitness.
CEO of F45 Training since March, Tom Dowd gives his candid take on fitness brand's rocky past and his plan to bring F45 back to its glory days.
Luxury fitness brand Equinox is reportedly looking to raise a mix of new debt and preferred equity, including $1.3 billion in private credit.
Athletech News is proud to present the "ATN 23," our inaugural list honoring the Most Innovative Companies in Fitness & Wellness in 2023.
The Knoxville-based National Fitness Center and its seven clubs will become part of the In-Shape brand, which has 63 California locations.
Crunch Fitness' latest ad campaign offers a humorous take on the benefits of working out, inviting members to "Feel Good, Not Bad."
From "Shark Tank" concept to TikTok sensation, sports bra SheFit brand is evolving, inviting customers to help it pursue the perfect fit.
As boutique fitness surges in popularity, ISSA is tailoring its educational programs to meet the unique needs of instructors and studios.
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