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Fitness

Why the Retention & Culture Model Beats Volume & ‘Community’ 

In boutique fitness, community can be faked while culture cannot, writes MADabolic. Emphasizing the latter over the former is thus better for client retention.

MADabolic • May 10 2024
Fitness

Fitness Industry Shows Up in Full Force for Capitol Hill Advocacy Event 

The Health & Fitness Association’s 2024 Fly-In and Advocacy Summit saw 120 industry leaders urge lawmakers to pass beneficial legislation.

Josh Liberatore • May 10 2024
partnership

All in the Family: Mother-Daughter Duo Finds Success as Fitness Franchise Owners

Patrice and Melissa Elnicki are helping expand the Burn Boot Camp empire as franchise partners in Paradise Valley, Arizona.

Athletech Studios • May 10 2024
Planet Fitness
Finance

Planet Fitness Raises Base Membership Price, Pleasing Investors Amid Struggles

Planet Fitness will increase its Classic Card membership cost to $15 per month, up from the gym brand's long-standing $10 price point.

Courtney Rehfeldt • May 09 2024
Fitness

Cowboys’ Dak Prescott Backs Top Crunch Fitness Group

Dallas Cowboys QB Dak Prescott will help CR Fitness grow its portfolio of Crunch gyms throughout the southwest and southeast.

Collin Helwig • May 09 2024
Finance

Hydrow Eyes Strength Training, AI With Speede Fitness Acquisition

Hydrow is rowing over to the booming strength training and longevity spaces, acquiring a majority stake in Speede Fitness.

Courtney Rehfeldt • May 09 2024
people use Life Fitness Symbio cardio machines
partnership

Life Fitness Uses Advanced Tech To Make Cardio Fun Again

Life Fitness' Symbio line of cardio equipment brings new levels of science and customizability to treadmill, cycling and elliptical workouts.

Athletech Studios • May 09 2024
people pose inside a yoga studio
Tech

Tech CEOs Talk Consumer Trends in Fitness & Wellness

ABC Fitness' Bill Davis and Mindbody's Fritz Lanman break down some of the key data points they've seen over the last year.

Josh Liberatore • May 09 2024
Reviews

The Ultimate Mother’s Day Wellness Gift Guide

From better sleep to active-recovery footwear, these five products will help mom get the most out of her wellness journey in 2024.

Elizabeth Ostertag • May 08 2024
Fitness

Fitness Industry Has $22B Impact on US Economy

As fitness industry leaders advocate for the passage of bills like the PHIT Act, new data shows the industry's growing importance in America.

Courtney Rehfeldt • May 08 2024
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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