Supplement Maker Timeline Raises $66M Amid Longevity Wave

Timeline has raised $66 million in a Series D financing round which included strategic investments from L'Oréal and Nestlé.

Target Goes All-In on Wellness

Target is introducing over 1,000 new wellness products across apparel, accessories, skincare, supplements, beverages, vitamins and tech.

Virtual & Online Fitness Market To Top $250B as Demand Rises

The virtual and online fitness market is anticipated to reach $256.97 billion by 2032, up from $15.82 billion in 2022, per market research.

Product of the Week: Gainful Personalizes Nutrition Better Than Most

Gainful creates personalized nutrition and supplement packages based on an online quiz, and offers access to registered dietitians.

Can Fitness Programs Help Ozempic Users Keep Their Muscle?

A new market has emerged which focuses on maintaining the lean muscle mass of consumers taking weight-loss drugs like Ozempic.

people work out in a tech-enabled fitness studio

Lumin Fitness Begins Franchise Expansion With Texas Deal

Lumin Fitness has signed its first franchise agreement, with Verge Fit Holdings, which plans to open 13 locations across Texas.

Dick’s Sporting Goods Unveils Women’s Activewear Line for All-Day Use

Calia, a women’s activewear brand sold at Dick’s Sporting Goods, has launched a new collection featuring a revolutionary new fiber.

Promountings Acquires Aqua Training Bag in Boxing Equipment Deal

Promountings, a boxing fitness equipment manufacturing company, has acquired Aqua Training Bag, a maker of water-filled punching bags.

Fabletics Celebrates 10 Years With Throwback Collection 

Fabletics, the Kevin Hart and Kate Hudson-backed activewear brand, is celebrating one decade by launching redesigned pieces from its past.

Wahoo Fitness Launches Treadmill Powered by Smart Tech

Featuring gamification from Zwift Run and other high-tech features, Wahoo's Kickr Run is a formidable entry into the treadmill space.