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Women playing soccer
Fitness

Sports Organization Launches Non-Profit Focused On Female Athletics

Kynisca Innovation Hub aims to redefine women's sports with female-focused research and training in various areas.

Magdalena Becker • Aug 06 2024
partnership

Fireside Chat: MADabolic’s Brandon Cullen on Scaling Strength Training

Strength training franchise MADabolic is one of the rising stars in group fitness, with 30-plus open locations and 80-plus in development.

Athletech Studios • Aug 06 2024
Person grabbing knee, red light therapy
Wellness

Red Light Therapy: Research Illuminates Benefits

Red light therapy is a potential game-changer in managing pain and boosting cognitive function, providing new opportunities.

Joy Keller • Aug 06 2024
woman with heart-rate tracker works out at Orangetheory Fitness
Tech

For Orangetheory, Science-Backed Training Isn’t Just for Olympians

Orangetheory Fitness uses heart-rate data to create personalized workouts, giving members a taste of what it's like to train at a high level.

Elizabeth Ostertag • Aug 05 2024
Wellness

BODi Launches Content Partnership With American Diabetes Association

The ADA will provide BODi members with diabetes-related content, including an influencer engagement campaign.

Magdalena Becker • Aug 05 2024
Wellness

Spa Industry Evolves To Embrace Wellness Trends

Spa markets in North America and the Middle East-North Africa regions have exceeded pre-pandemic levels, driven by an embrace of new wellness trends.

Courtney Rehfeldt • Aug 05 2024
partnership

From Classes to Content, F45 Is All-In on Wellness & Recovery

F45 Training knows wellness and recovery are here to stay, launching new brands based around them and establishing education programs.

Athletech Studios • Aug 05 2024
Nutrition

Momentous Partners With NFL Team To Launch Next-Gen Recovery Drink

Momentous' Elite Recovery drink comes after NFL nutritionists experimented with hundreds of product formulations to find the right blend.

Elizabeth Ostertag • Aug 05 2024
Group of diverse people doing yoga
partnership

Liquid Death Improves Employee Wellness With ClassPass

Beverage disruptor Liquid Death partnered with ClassPass to upgrade its employee wellness program with multiple self-care options.

Athletech Studios • Aug 05 2024
McFit gym with new colors
Fitness

McFit Revamps Gyms, With Strength Training, Female-Only Fitness at the Core

McFit, a popular European gym chain, has embarked on a “modernization offensive," with changes reflecting the latest in-person fitness trends.

Courtney Rehfeldt • Aug 02 2024
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