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partnership

Inside the MADabolic Craze: Co-Founder Kirk Dewaele on the Fitness Franchise’s Growth

Under Kirk Dewaele and Brandon Cullen, MADabolic has grown into one of the nation's fastest-growing strength-training group fitness brands.

Athletech Studios • May 07 2024
Fitness

ClassPass Names Best Gyms, Fitness Studios & Instructors

The class-booking platform's annual awards recognize the top gyms, fitness and wellness studios, and trainers.

Elizabeth Ostertag • May 06 2024
Tech

Daxko Names New CEO, Plans Expansion Into Adjacent Markets

The software and payment solutions provider has tapped the co-founder of subsidiary brand Club Automation as it embarks on a new growth phase.

Courtney Rehfeldt • May 06 2024
Wellness

From Fitness Classes to Hiking, Hotels Embrace Wellness Travel

Marriott's Caribbean resorts are focused on delivering rich fitness and wellness experiences, while Hyatt has teamed with Peloton.

Courtney Rehfeldt • May 06 2024
Fitness

Reaching a Social Media Weary Gen Z: Strategies for Fitness Brands

Fitness brands hoping to reach the coveted Gen Z demo must be deliberate and strategic about their social media strategy.

Elevation Health • May 06 2024
woman smiles while wearing an Oura ring
Tech

Oura Commits to Women’s Health

Smart ring maker Oura is building an ecosystem dedicated to women’s health, launching features like Pregnancy and Cycle Insights.

Elizabeth Ostertag • May 06 2024
Fitness

How Form’s Co-Founders Use Social Media To Build a Winning Fitness Brand

While Form was founded to leverage Sami Clarke's large social media following, it has evolved into a fitness brand capable of standing on its own.

Elizabeth Ostertag • May 03 2024
Fitness

Capitol Hill Gets Fit as Myzone Congressional Activity Challenge Returns

The fourth annual Congressional Physical Activity Challenge, organized by the Physical Activity Alliance (PAA) and Myzone, is underway.

Courtney Rehfeldt • May 03 2024
an image of a Lindora metabolc health center
Finance

Xponential CEO Pleased With ‘Strong Start’ to ’24, Lindora Growth

Boutique fitness franchisor Xponential sees immense potential for Lindora, its newest brand which offers GLP-1s and wellness services.

Courtney Rehfeldt • May 03 2024
Fitness

ACE Names Industry Vet Cedric X. Bryant as New CEO

ACE's former president and chief science officer, Bryant has been a key figure in the fitness org's diversity, equity and inclusion initiative.

Joy Keller • May 03 2024
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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