Rev’d Indoor Cycling Shakes Up Boutique Fitness with Affordable Option

With gym fees on the rise, Rev’d Indoor Cycling disrupts the market by introducing an affordable membership option

Planet Fitness raised its prices for the first time in 26 years. Equinox launched a $40,000 annual luxury membership. With gym fees continually rising, Rev’d Indoor Cycling’s latest pricing announcement may seem too good to be true.

Rev’d Indoor Cycling, a Boston-based fitness studio brand, has launched its newest membership option: the Black Star Membership. Unlike most boutique cycling studios, which typically charge a minimum of $90 a month for unlimited classes, Rev’d focuses on expanding the boutique experience to athletes of all backgrounds and schedule availabilities.

For $39 a month, Rev’d Black Star members can train in unlimited cycling sessions, after a $100 activation fee. The brand will continue to offer its Premium Unlimited membership, which boasts unlimited booking windows. Though the Black Star has some  booking process restrictions, it is an “unprecedented” price for a boutique studio offering, making cycling available to a larger audience. 

Clyde Simms, who co-founded the brand and Rev’d Franchising with Meagan St. Marc, says that Rev’d has always been about innovation and inclusivity.

“We believe that fitness should be accessible to everyone, no matter your goals or budget,” said Simms.

 “We’ve always been disruptors – from introducing our video wall, to launching new modalities, to bringing our first franchised location across the country – so we’re continuing that trend in our pricing options. We hope this membership invites athletes who may have felt excluded from boutique fitness to choose to train with us.”

The brand originated in Boston in 2014 and managed to persevere through the COVID-19 pandemic, despite the difficulties of that time in the in-person fitness industry. Known for its upbeat, music-focused and challenging classes, as well as its “video wall” entertainment, Rev’d hopes this low-priced option will bring in more members who otherwise couldn’t afford to join the community.

“We stand by the fact that our indoor cycling sessions are some of, if not the  best in the country, which is why our premium memberships will stay at their current pricing – valuing the extended booking window, discounts on apparel and guest passes,” St Marc said. 

“However, we simultaneously recognize that the cost of boutique fitness memberships has out-priced potential members that we’re inviting back into the fold. We are all about team and believe this new access point will only expand ours.”

The co-founders hope that the new Black Star Membership will appeal to customers who desire a budget-friendly boutique fitness experience.

Rev’d currently offers five locations in the U.S., four in Boston, Massachusetts and a recent franchise expansion in Tempe, Arizona. The brand has a franchise location opening soon in Portland, Oregon.