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Fitness

SoulCycle, FlexIt Partner With Dr. B To Make Fitness More Affordable

Dr. B, a telehealth startup, drives more consumers to gyms and fitness classes by quickly unlocking pre-tax HSA/FSA funds.

Courtney Rehfeldt • Feb 02 2024
Fitness

Trainer Talks: iFit’s Paulo Barreto Blends Intensity & Empathy

iFit Trainer Paulo Barreto fuses fitness with life lessons, teaching the art of resilience and the power of consistency through challenging workouts.

Joy Keller • Feb 02 2024
Fitness

CycleBar Celebrates Heart Month With All-New Strength Class

In celebration of American Heart Month, CycleBar’s new strength class integrates cardio and strength in a single workout session.

Courtney Rehfeldt • Feb 02 2024
Tech

Xplor Acquires Membr, Expanding Gym Software Biz

With Membr in the fold, Xplor plans to accelerate the development of Xplor Gym, its software solution for gyms and health clubs.

Collin Helwig • Feb 01 2024
woman rides on a Peloton bike
Finance

Peloton Stock Drops as CEO Laments Failed College Strategy

Peloton's rebrand isn't yet going according to plan; a bike deal with the University of Michigan won't be replicated with other schools.

Courtney Rehfeldt • Feb 01 2024
Fitness

Fitness Enthusiasts Prize Longevity Over Looks, Life Time Finds

Life Time has issued intriguing findings, the results of a 2024 fitness survey examining consumers' current approach to well-being.

Courtney Rehfeldt • Feb 01 2024
man lifts a dumbbell at an Orangetheory studio
Guides & Resources

Orangetheory’s ‘Exceptional’ Take on Building a Global Franchise

Orangetheory Fitness cheif development officer explains how his company's experienced growth right along with the fitness industry at large.

Caletha Crawford • Feb 01 2024
Fitness

Fitness Brands Make Their Mark on Franchise 500 List

Crunch Fitness was crowned the ultimate fitness franchise of 2024 by "Entrepreneur," but many brands earned a spot in the annual ranking.

Courtney Rehfeldt • Jan 31 2024
Fitness

CEO Corner: iFIT’s Kevin Duffy on the ‘World’s Most Effective’ Fitness Platform

A longtime audio industry executive, Kevin Duffy joined health and fitness company iFIT a little over a year ago with some lofty ambitions.

Josh Liberatore • Jan 31 2024
Reviews

We Tested $1,000 Worth of Tracksmith’s Running Gear – Here’s Our Honest Review

Tracksmith is well known in the running community, and partnerships with Puma and J Crew have helped catapult it into the mainstream.

Elizabeth Ostertag • Jan 31 2024
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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