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Research

Why 44 and 60 Matter: Essential Age Milestones for Fitness Programming

A recent study reveals that our bodies undergo significant, non-linear molecular changes during two critical age periods in our lives

Joy Keller • Aug 19 2024
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partnership

Bringing the Outdoors Inside with Freemotion Fitness

Freemotion Fitness brings nature into your gym, studio or at-home fitness facility with its 22 SERIES and more.

Athletech Studios • Aug 19 2024
Nutrition

The Golden Era of Vitamin Gummies

The U.S. vitamin gummies market, valued at $2.32 billion in 2023, is expected to grow to $3.47 billion by 2029

Courtney Rehfeldt • Aug 16 2024
Fitness

Veterans Can Now Use GI Bill Benefits for ISSA Personal Trainer Certification

ISSA Personal Trainer Certification is now eligible for GI Bill reimbursement, offering veterans and their families a pathway to a rewarding career in fitness.

ATN Staff • Aug 16 2024
Fitness

REP To Launch as Monthly Subscription Service for Local Gyms

REP Gym Pass lets users try different gyms across the country for a monthly fee without committing to a membership.

Josh Liberatore • Aug 16 2024
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Fitness

Five Personal Training Certifications, Five Unique Personalities

As the fitness industry grows, the diversity in certification programs mirrors the vast array of client goals and preferences.

Joy Keller • Aug 16 2024
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Fitness Business

Power Plate Chosen for Love.Life’s New Flagship Wellness Club

Power Plate® has been selected as the vibration training equipment of choice for Love.Life's flagship Holistic Health and Wellness Club.

Joy Keller • Aug 16 2024
Industry News

ABC Fitness Names Maggie Lower As New CMO

Marketing professional Maggie Lower will serve as the new ABC Fitness chief marketing officer, effective immediately. 

Magdalena Becker • Aug 16 2024
Finance

Levels Raises $10M in Extended Funding Round

Since its inception, Levels has assisted over 60,000 members in improving their metabolic health through real-time blood-sugar monitoring

Courtney Rehfeldt • Aug 16 2024
Fitness

24 Hour Fitness & Kevin Durant’s Boardroom Team Up

24 Hour Fitness is reaching members in a new way with community-building events that focus on fitness and sports

Courtney Rehfeldt • Aug 16 2024
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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