Product of the Week: Is the Plunge All-In Worth its Premium Price Tag?

All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail […]

Equinox, Oura Team Up on Co-Branded Rest & Recovery Kit

The kit includes a Gen 3 Oura Ring, an Oura x Equinox branded ring cover, charger, leather pouch and a […]

FitXR Adds Disney Music for an Enchanting VR Fitness Experience

The VR fitness company continues to strike deals that appeal to its newly emerging core demographic: the 35-and-over crowd FitXR […]

Life Time club in Shenandoah, Texas

Life Time Posts Strong Revenue, Membership Growth in Q3

Buoyed by strong numbers, the luxury club operator is on track to become free cash flow positive by 2024 Life […]

Momentous CEO Jeff Byers

CEO Corner: Momentous’ Jeff Byers on Democratizing High Performance

Momentous is one of the fastest-growing brands in wellness, offering supplements designed to bring NFL-quality performance to the masses Supplement […]

How To Instill Good Health & Fitness Habits in Kids

Instilling healthy habits in kids can seem like an overwhelming task but as coaches or parents, we have a responsibility […]

F45 Reveals $372M Loss as CEO Plots Plan Forward

While F45’s restated financials paint a grim picture of big losses and pending legal squabbles, CEO Tom Dowd sees promise […]

CEO Corner: Nancy Bigley of The Little Gym Has Big Ambitions

Part of Unleashed Brands, The Little Gym franchise has 400 locations across the globe and is continuing to scale As […]

Signos Raises $20M To Fight Metabolic Health Crisis With AI

The AI-powered startup offers a non-medicated way to lose weight with continuous glucose monitoring Signos, a metabolic health platform that […]

The Fit Guide Brings Fitness Rating System to Australia

Sydney hasn’t scored as well as other cities when it comes to fitness club categories such as services and public […]