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Fitness

Peloton Integrates Kindle Books into Workout Experience

Peloton has partnered with Amazon so Pelotoners can immerse themselves in their Kindle books while working up a sweat.

Courtney Rehfeldt • Aug 21 2024
Woman walking and looking at phone
Fitness

Coya Unveils Rebrand, Combining Performance Coaching with Longevity

Coya has launched its rebranding, providing members with access to expert guidance, wearable technology, and customized wellness plans.

Magdalena Becker • Aug 21 2024
Fitness

Burn Boot Camp Celebrates Franchise Success, Community at Annual Summit

The fitness franchise held its annual Burn Boot Camp Summit in Charlotte, North Carolina, welcoming franchise partners, trainers and more.

Josh Liberatore • Aug 21 2024
Les Mills Pilates enthusiasts are depicted in a row.
Fitness

Les Mills Launches New Pilates Program Targeted at Gen-Z

Les Mills is joining the Pilates party with a new program scientifically proven to enhance flexibility, endurance and more

Collin Helwig • Aug 21 2024
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Nutrition

Study Highlights Protein and Fiber as Key to Weight Loss, but Individual Needs Vary

Study finds tailored diets rich in protein and fiber are key to long-term weight loss, but mental health and medication risks pose challenges

Joy Keller • Aug 21 2024
pvolve anti aging tool
Fitness

For Pvolve, Functional Fitness Is the Ultimate Anti-Aging Tool

Pvolve's functional fitness approach is revolutionizing the anti-aging movement. Learn about innovative strength training methods, clinical studies, and rapid expansion, all designed to help you live younger for longer.

Athletech Studios • Aug 21 2024
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Industry News

FlexIt Expands Global Reach with Launch & Strategic Partnerships

Fitness tech platform FlexIt  is making a move to meet the rising global demand for personalized wellness experiences.

Joy Keller • Aug 20 2024
Crunch CEO Jim Rowley talking on a stage
Fitness

Crunch Fitness Looks to Crush 2025 

Crunch Fitness is reflecting on a momentous year that saw the average opening of more than one new club per week

Courtney Rehfeldt • Aug 20 2024
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Fitness Business

Personal Training Franchise Expands to Meet Rising Demand

Explore how Josh York's mobile training franchise is adapting to market demands and offering career advancement for trainers

Kim Kisner • Aug 20 2024
Female sailor working out
Fitness

U.S. Navy Unveils 24/7 Outdoor Fitness Pavilion 

Sailors stationed at Huntington Hall in Newport News now have access to the U.S. Navy’s first 24/7 outdoor fitness pavilion,

Joy Keller • Aug 20 2024
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Founders Row, Andrea Rogers Launch 24/7 Pilates Concept With Virtual Instructors

Industry News

Club Pilates Tops 1,500 Studios, Leaning Into International Growth 

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Peloton Gives Disappointing Outlook in Blow to Comeback Bid

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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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