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Tech

Barre3 Taps Whoop To Drive Boutique Fitness Engagement

Barre3 has partnered with Whoop, gifting its members a one-month free trial or 10% off annual memberships to the fitness wearable.

Courtney Rehfeldt • Apr 04 2024
Finance

Acac Acquires La Maison Health & Fitness in Latest Expansion

With the deal, Acac Fitness & Wellness Centers now counts 14 locations across Virginia, South Carolina and Pennsylvania.

Courtney Rehfeldt • Apr 04 2024
an image of Apothékary tincture
Finance

Solidcore Founder Anne Mahlum Backs Herbal Medicine Brand Apothékary

Mahlum's latest investment in fitness and wellness, Apothékary offers herbal medicine blends that support a host of health benefits.

Courtney Rehfeldt • Apr 04 2024
Wellness

Corporate Wellness Giant Gympass Changes Name to ‘Wellhub’

After reaching 2.6 million subscribers in January, corporate wellness giant Gympass will know be known as Wellhub.

Courtney Rehfeldt • Apr 04 2024
Reviews

Product of the Week: Reebok FloatZig 1 Brings 90s Nostalgia to Running

The Reebok Floatzig 1 shoe brings comfort and a retro aesthetic to the road, but will it hold up run after run?

Elizabeth Ostertag • Apr 03 2024
Fitness

Centr CRO: Fitness Brands Should Create ‘Emotional’ Connection With Consumers

A former Sony and Activision Blizzard exec, Amy Longhi is helping Centr build out its ecosystem of fitness and wellness products.

Elizabeth Ostertag • Apr 03 2024
Fitness

Kirk Cousins Is Latest NFL Player To Invest in Youth Fitness

Atlanta Falcons QB Kirk Cousins has partnered with ETS Performance, a youth sports and fitness brand, to launch two facilities in Michigan.

Collin Helwig • Apr 03 2024
partnership

Burn Boot Camp Aims for Rapid Omni-Channel Expansion Over the Next Decade

The group fitness franchise is eyeing 10,000 global locations as it drives growth with a unique "Franchise Partner First" model.

Athletech Studios • Apr 03 2024
Tech

Alphabeats Eyes US Wellness Market With ‘Flow State’ Wearable

Alphabeats' mind-training EEG headband uses music to help athletes and wellness enthusiasts enter a ‘flow state' to improve performance.

Courtney Rehfeldt • Apr 03 2024
Fitness

Xponential Hires Former F45 Exec as BFT President

Duncan Cork will lead BFT as Xponential Fitness looks to grow the group strength and conditioning franchise across North America.

Courtney Rehfeldt • Apr 02 2024
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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