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Inside of cycling studio
Fitness Business

Barry’s RIDE x LIFT Expands Internationally to Germany

Having originated in 1998 in Los Angeles, the introduction of RIDE x LIFT in Germany marks the brand’s first international expansion

Elizabeth Ostertag • Aug 16 2024
Peloton instructor works out with a dumbbell
Fitness

Peloton and Fitbit Team on Fitness Content

Peloton and Fitbit have forged a global and multi-year content distribution partnership with FitBit premium users.

Courtney Rehfeldt • Aug 15 2024
Tech

Zepp Health Partners with Wild.AI to Offer Women’s Wellness App

Zepp Health has teamed up with Wild.AI, a women’s wellness app, to launch an integration on Amazfit smartwatches.

Elizabeth Ostertag • Aug 15 2024
Inside of Prenuvo
Wellness

Erewhon Expands Lifestyle Collective with Addition of Prenuvo

The health and wellness market partners with Prenuvo to enhance its offerings with advanced whole-body screening services

Magdalena Becker • Aug 15 2024
Fitness influencer Linn Lowes
Fitness

How Fitness Influencer Linn Lowes of Athli App Built a Thriving Online Community

Lowes, a popular Swedish fitness influencer, leverages the power of data and personal connection to grow her workout app  

Elizabeth Ostertag • Aug 15 2024
TRX Training
partnership

TRX Training’s Past in Outdoor Fitness Paves the Way for its Future

TRX knows the outdoor fitness game better than most. It’s putting that on full display today, where it’s arguably needed the most

Athletech Studios • Aug 15 2024
two women using ClassPass app
Finance

Mindbody ClassPass Plans to Go Public in 12-18 Months

Mindbody ClassPass is preparing to enter the public market within the next 12 to 18 months, according to CEO Fritz Lanman.

Joy Keller • Aug 15 2024
Wellness

Pioneering Wellness for an Aging Population: Colin Milner’s Vision

In honor of National Wellness Month, Colin Milner, CEO of the International Council on Active Aging, sheds light on wellness and longevity

Joy Keller • Aug 14 2024
Nutrition

The 8 Trends Driving the Supplements Market

Here’s the trends XRC, a venture capital firm, says will continue fueling the vitamins, minerals and supplement space

Courtney Rehfeldt • Aug 14 2024
Front of Life Time Building
Finance

Life Time Sets Pricing of Public Offering of 12M Shares of Common Stock

Following a stellar Q2, Life Time is selling 12,000,000 shares of common stock held by the luxury athletic country club operator

Courtney Rehfeldt • Aug 14 2024
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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