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partnership

How YogaSix Uses Strength Training To Maximize Members’ Workouts

YogaSix is strategically using strength training to help members get more out of their workouts and also introduce new clients to the brand.

Athletech Studios • Mar 26 2024
Fitness

TRX Opens Functional Fitness Gym in South Florida HQ

TRX has unveiled its new global headquarters in Delray Beach, which comes complete with a functional fitness gym known as the TRX Training Center.

Elizabeth Ostertag • Mar 25 2024
Fitness

How Personal Trainers Can Navigate the Rise of Continuous Glucose Monitors

Here are strategies and best practices for fitness professionals looking to leverage data provided by continuous glucose monitors (CGMs).

Joy Keller • Mar 25 2024
Trending

Pvolve Nears 50 Franchise Agreements Amid Quick Growth

Pvolve, the fitness brand tied to Jennifer Aniston, signed its latest franchise deal, planning six locations in the Tampa Bay area.

Courtney Rehfeldt • Mar 25 2024
Wellness

Serotonin Centers Expands as Longevity Franchises Flourish

Serotonin Centers is expanding its longevity and anti-aging franchise concept in Chicago with three new locations, its latest in a spate of expansion moves.

Courtney Rehfeldt • Mar 25 2024
partnership

OOFOS, the Original Recovery Footwear Brand, Spotlights Women in Sports

With patented tech that absorbs impact and enhances mobility, OOFOS is trusted by some of the world's best athletes, including female sports stars.

Athletech Studios • Mar 25 2024
Fitness

Anytime Fitness Has Big Plans for Dubai, Middle East

Anytime Fitness is set to open many clubs in the United Arab Emirates, where Dubai is emerging as a fitness hotspot.

Courtney Rehfeldt • Mar 22 2024
woman works out on exercise machine
Fitness

How Women Are Redefining Fitness on Their Own Terms

Female fitness pros increasingly occupy leadership roles in organizations and as entrepreneurs, but work remains to achieve gender equity.

Joy Keller • Mar 22 2024
Tech

Myrow Founder Sees Bright Future for Connected Rowing

Gary Simpson created myrow, which offers a 22-inch HD touchscreen that attaches to Concept2 rowers and comes loaded with over 200 workouts.

Elizabeth Ostertag • Mar 22 2024
Fitness

Trainer Talks: Ashley Paulson Redefines Endurance With a Dash of Fun

From marathons to motherhood, Ashley Paulson's unique approach to fitness inspires a community of athletes to achieve their goals.

Joy Keller • Mar 22 2024
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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