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an image of a woman wearing a Hyperice air compression product
Wellness

Hyperice Launches Normatec Premier as Fully Wireless Recovery Device

Recovery tech brand Hyperice has unveiled the Normatec Premier as a fully wireless, advanced compression device with a long battery life.

Courtney Rehfeldt • Oct 01 2024
modern fitness facility
Fitness

Fitnessmith Acquires Gym Source USA’s Commercial Equipment, Maintenance, and Service Divisions

Fitnessmith announces the acquisition of Gym Source USA's commercial equipment, preventive maintenance, and service divisions, enhancing its market presence across 47 states.

ATN Staff • Oct 01 2024
smartphones and EEG headband from alphabeats
Tech

Alphabeats Makes CEO Change, Raises More Funding for Brain Wave Wearable

Alphabeats, a Dutch startup that uses an EEG headband to help athletes get mentally ready for competition, is targeting the U.S. market.

Josh Liberatore • Oct 01 2024
an image of Stretch Lab members getting an assisted stretch
Fitness

Boutique Fitness Studios Expands Across Australia, New Zealand with Xponential Brands

Boutique Fitness Studios, a master franchisee of Club Pilates, Stretch Lab, Rumble Boxing and Cycling Bar, is expanding in Australia and NZ.

Courtney Rehfeldt • Oct 01 2024
Woman in bed with eyecover on
Trending

Therabody Launches New Products for the 2024 Holiday Season

Therabody continues to innovate, launching a new suite of products that cater to a wide range of wellness needs.

Elizabeth Ostertag • Oct 01 2024
two seniors walking together hand in hand to get physical activity
Wellness

HIIT Exercise May Improve Cognitive Health in Seniors, Study Finds

A new study sheds light on the power of HIIT exercise and its cognitive-boosting impact on active aging populations.

Courtney Rehfeldt • Oct 01 2024
an image of the new app Miactive
Fitness Business

Youll Unveils Miactive, a New Wellness App

Youll and performance coach Michael Italiano have partnered to release Miactive, a new fitness and wellness app.

Courtney Rehfeldt • Oct 01 2024
Les Mills Pilates puts trainers in gyms fast
partnership

Les Mills Unlocks the Power of Pilates to Help Clubs Reach Gen Z at Pace 

Pilates being popular isn’t exactly a secret anymore — but few are addressing the market for it with a stronger approach than Les Mills

Athletech Studios • Oct 01 2024
an image of former soccer star Alex Morgan holding a soccer ball on a field
Nutrition

Nourish Taps Investor and Soccer Star Alex Morgan for First TV Ad Campaign

Telehealth nutrition platform Nourish has launched its first TV and campaign featuring investor and soccer star Alex Morgan.

Courtney Rehfeldt • Sep 30 2024
social yoga wellness community
Wellness

How The Uplift Center Builds Community Through Social Yoga

Founded as Drunk Yoga, and since rebranded, The Uplift Center has found particular success in the burgeoning corporate wellness space.

Elizabeth Ostertag • Sep 30 2024
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