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Person grabbing knee, red light therapy
Wellness

Red Light Therapy: Research Illuminates Benefits

Red light therapy is a potential game-changer in managing pain and boosting cognitive function, providing new opportunities.

Joy Keller • Aug 06 2024
woman with heart-rate tracker works out at Orangetheory Fitness
Tech

For Orangetheory, Science-Backed Training Isn’t Just for Olympians

Orangetheory Fitness uses heart-rate data to create personalized workouts, giving members a taste of what it's like to train at a high level.

Elizabeth Ostertag • Aug 05 2024
Wellness

BODi Launches Content Partnership With American Diabetes Association

The ADA will provide BODi members with diabetes-related content, including an influencer engagement campaign.

Magdalena Becker • Aug 05 2024
Wellness

Spa Industry Evolves To Embrace Wellness Trends

Spa markets in North America and the Middle East-North Africa regions have exceeded pre-pandemic levels, driven by an embrace of new wellness trends.

Courtney Rehfeldt • Aug 05 2024
partnership

From Classes to Content, F45 Is All-In on Wellness & Recovery

F45 Training knows wellness and recovery are here to stay, launching new brands based around them and establishing education programs.

Athletech Studios • Aug 05 2024
Nutrition

Momentous Partners With NFL Team To Launch Next-Gen Recovery Drink

Momentous' Elite Recovery drink comes after NFL nutritionists experimented with hundreds of product formulations to find the right blend.

Elizabeth Ostertag • Aug 05 2024
Group of diverse people doing yoga
partnership

Liquid Death Improves Employee Wellness With ClassPass

Beverage disruptor Liquid Death partnered with ClassPass to upgrade its employee wellness program with multiple self-care options.

Athletech Studios • Aug 05 2024
McFit gym with new colors
Fitness

McFit Revamps Gyms, With Strength Training, Female-Only Fitness at the Core

McFit, a popular European gym chain, has embarked on a “modernization offensive," with changes reflecting the latest in-person fitness trends.

Courtney Rehfeldt • Aug 02 2024
Crunch Fitness gym in Portland, Oregon
Finance

Crunch Franchisee Fitness Ventures LLC Acquired in Expansion Play

Meaningful Partners, an investment firm focused on middle-market and growth consumer companies, has acquired Fitness Ventures LLC.

Collin Helwig • Aug 02 2024
man performs strength training workout at MADabolic gym
partnership

The Overrated Quest for Variety in Strength Training: MADabolic’s Hot Take

The MADabolic approach to strength training is different – and more effective – than typical "keep the body guessing" routines.

Athletech Studios • Aug 02 2024
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Wellness

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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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