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tonal campaign 2024
Fitness

Tonal Releases New Campaign, Redefining Modern Fitness

Tonal releases a new campaign just in time for the holiday season, setting out to contrast outdated workout routines

Elizabeth Ostertag • Nov 13 2024
a woman and man wearing the new Katalyst Gen4 Suit
Fitness

The EMS Suit Changing the Game for the ‘Fitness Disillusioned’

Katalyst, makers of an EMS Suit providing a full-body workout in minutes, has unveiled the Gen4 suit, with durability and fit improvements.

Courtney Rehfeldt • Nov 13 2024
headshot of Anar Isman
Longevity

CEO Corner: AgelessRx’s Anar Isman on the Future of Longevity Science

The co-founder of telemedicine platform AgelessRx, Isman believes we’re not far off from a world where people live well past 100.

Josh Liberatore • Nov 13 2024
a man using the new Hydrow Core Rower
Fitness

Hydrow Unveils Membership-Free Rower to Hook ‘Rowing Curious’

Just in time for the holidays, Hydrow has launched a membership-free rower that it hopes will attract the rowing curious.

Courtney Rehfeldt • Nov 13 2024
a woman sitting in a Pause Studio tub
Wellness

Pause Studio Enters Growth Phase Amid Holisitic Wellness Boom

Pause Studio has set the wheels in motion for a national franchise expansion with 34 locations set to open in 2025.

Courtney Rehfeldt • Nov 13 2024
Product shot of WellnessSpace chair
partnership

Why Building a Wellness Space Completes the Fitness Experience for Members

WellnessSpace Brands president Kevin Conaway talks design do's and don’ts, pitfalls and best practices when creating a stellar wellness space

Athletech Studios • Nov 13 2024
athletic woman looks at her smartphone
Fitness

Coopah Raises $1.9M for AI-Powered Run Coaching App

The official training app of the TCS London Marathon, Coopah offers personalized training plans, AI-powered feedback and motivational tools.

Josh Liberatore • Nov 13 2024
Mike Tyson and Jake Paul for BHOUT

Jake Paul and Mike Tyson’s Netflix Fight to Feature BHOUT Bags

Jake Paul and Mike Tyson won’t be the only ones grabbing the fighting community’s attention leading up to their highly anticipated bout

Collin Helwig • Nov 12 2024
23andMe
Finance

23andMe Lays Off 40% of Staff, Dissolves Therapeutics Division

23andMe, once a biotech unicorn, is struggling to stay afloat, marred by several challenges, including the swift resignation of its board.

Courtney Rehfeldt • Nov 12 2024
young woman stretches while pop-up data graphics appear in front of her
Fitness Business

The Fitness Industry’s Big Data Opportunity

Gyms and health clubs may have a golden opportunity to position themselves key players in the global data race, one industry exec believes. 

Josh Liberatore • Nov 12 2024
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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