Fitness Business Watch Now: SABRE, SWEAT440 Execs Talk Fitness Franchise Real Estate Athletech Studios January 23, 2025 Share on Facebook Share on Twitter Share via Email Subscribe Now Log in This article is part of ATN’s DISRUPT video series, featuring can’t-miss conversations with the biggest executives in fitness and wellness Having a sound real estate strategy can make or break a fitness franchise brand just as much as its concept, hiring the right coaches or choosing the right franchisees. As part of ATN’s DISRUPT video series, commercial real estate experts Jay Siano and Douglas Jerum of SABRE sat down with SWEAT440 co-founder and CEO Cody Patrick and Athletech News founder and CEO Edward Hertzman to reveal key insights into building a scalable and successful fitness franchise real estate program. Their conversation features success stories from SWEAT440 and other industry leaders including Squeeze. This article is part of ATN’s DISRUPT video series, featuring can’t-miss conversations with the biggest executives in fitness and wellness Having a sound real estate strategy can... Membership Required You’ve reached your 3-article monthly limit. Subscribe to ATN Pro for unlimited access to industry-leading coverage, insights, and analysis shaping the future of fitness and wellness. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: DISRUPT 2024 Fitness Franchise Sabre Real Estate Sweat440 Videos