Watch Now: SABRE, SWEAT440 Execs Talk Fitness Franchise Real Estate

This article is part of ATN’s DISRUPT video series, featuring can’t-miss conversations with the biggest executives in fitness and wellness

Having a sound real estate strategy can make or break a fitness franchise brand just as much as its concept, hiring the right coaches or choosing the right franchisees.

As part of ATN’s DISRUPT video series, commercial real estate experts Jay Siano and Douglas Jerum of SABRE sat down with SWEAT440 co-founder and CEO Cody Patrick and Athletech News founder and CEO Edward Hertzman to reveal key insights into building a scalable and successful fitness franchise real estate program. Their conversation features success stories from SWEAT440 and other industry leaders including Squeeze.