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Tech

Unscripted: Outside’s Robin Thurston on Modern Media Challenges

Robin Thurston joins the ATN podcast to give his thoughts on how media brands can compete in the era of social media, streaming and AI.

Athletech Studios • Feb 27 2025
woman sitting behind laptop
Tech

Fitness Software Provider Momence Talks AI & More in 2025 Predictions

Discover how Momence is shaping the future of the industry with AI-powered insights, franchise growth strategies, and tech-driven solutions.

Athletech Studios • Feb 27 2025
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partnership

The Longevity Economy: Why Wellness-Driven Hospitality is the Future

With wellness tourism nearing $1 trillion, brands are redefining guest experiences to meet the growing demand for longevity-focused travel.

Athletech Studios • Feb 27 2025
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Fitness

Pvolve Continues Its Growth Streak

Jennifer Aniston's favorite workout brand, Pvolve, has signed franchise agreements for Chicago, Seattle and the D.C. metro area.

Courtney Rehfeldt • Feb 26 2025
an image of the Onvy app
Tech

Onvy HealthTech Secures $2M+ To Scale AI Health Coaching

Onvy, a Munich-based AI coaching platform, has raised more than $2 million to advance its efforts in the B2B space.

Courtney Rehfeldt • Feb 26 2025
woman working out at Crunch Fitness
Fitness

Crunch Fitness Seals Agreement To Open 75 Gyms in India

Crunch Fitness has signed a master franchise agreement for India, which will bringing at least 75 gyms to the country.

Courtney Rehfeldt • Feb 26 2025
Thorne CEO Colin Watts
Wellness

CEO Corner: Thorne’s Colin Watts Talks State of the Supplement Industry 

Watts, who took over as the CEO of Thorne in 2023, is steering the company into a new era of personalized wellness and supplements.

Josh Liberatore • Feb 26 2025
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Finance

Kelly Kraft on Trading PGA Tour for Private Equity

Athletech News caught up with pro golfer Kelly Kraft on his new venture into the private equity space at Disruptive.

Courtney Rehfeldt • Feb 26 2025
Perspire Sauna Studio front desk
Wellness

Scaling Wellness: A Perspire Sauna Studio Franchisee’s Journey to Success

Inspired by her journey in beating cancer, Perspire Sauna Studio franchisee Maria Kirgan is all in on infrared sauna and red light therapy.

Athletech Studios • Feb 26 2025
Venus Williams WeWard
Fitness

Venus Williams Joins WeWard to Push Healthier Living

Tennis champion and entrepreneur Venus Williams has invested in the walking game. WeWard, the app that rewards over 20 million users for every step they take, has announced Williams as both an investor and ambassador.

Elizabeth Ostertag • Feb 26 2025
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Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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