MD Hyperbaric’s Turnkey Model Puts Proven Recovery Within Reach
Partnership
Sponsored By MD Hyperbaric
Clinically validated in pro sports and hospitals, hyperbaric therapy is now within reach for everyday wellness — MD Hyperbaric’s turnkey franchise puts medical-grade recovery on every block
While wellness trends come and go, hyperbaric oxygen therapy has quietly proven its worth over decades. Clinically validated, data-backed and trusted in elite sports and hospital systems for decades, it’s one of the most rigorously studied recovery therapies in the world.
But until now, it has remained largely out of reach for the everyday consumer.
MD Hyperbaric is changing that. Founded by world-renowned orthopedic surgeon Dr. Martin O’Malley and led by CEO Chris Neal, the company has developed a first-of-its-kind franchise model that brings this powerful, medical-grade therapy to communities everywhere – without compromising the medical standards that sets it apart.
MD Hyperbaric emphasizes patient-centric care and clinical excellence through its mission to revolutionize healing, recovery, and prevention by unlocking the transformative power of oxygen under pressure. “We’ve taken something historically reserved for elite care settings and made it accessible and inviting for patients, while being scalable for operators,” says Neal. “This is wellness without the gimmicks. This is a real solution that has been rigorously studied across the world.”
MD Hyperbaric was born out of clinical rigor and real-world results. Nearly four years ago, Dr. Martin O’Malley—team physician to many of New York’s top professional sports teams—began exploring hyperbaric oxygen therapy after hearing repeated success stories from his athlete patients. “He approached hyperbaric with a researcher’s mindset,” says Neal. “He investigated the science, refined the protocols, and added hyperbaric chambers into his practice. Once that happened, the public followed—demand quickly ramped up.”
With demand rising and results proving consistent, came the opportunity to scale. Over the next two years, they refined operational procedures, developed clinical protocols, and built a franchise model to make hyperbaric therapy accessible in markets that had never seen it before. Today, the company has six operating locations and expects to more than double that number by the end of the year.
Franchise Simplicity with Clinical Sophistication
The MD Hyperbaric franchise model is rooted in operational and clinical rigor. “Hyperbaric itself is not simple,” Neal explains, “but we’ve built the processes, technologies, and compliance systems to make it safe and effective to operate at scale.”
Every location receives a detailed operations playbook, protocols written by medical directors, and end-to-end support that includes site selection, real estate negotiations, architectural design, compliance, equipment procurement, and staff training. “It’s out-of-the-box business enablement,” Neal says. “Franchisees aren’t just opening a wellness center – they’re launching a complete medical-grade experience, with our support every step of the way.”
Their three-tiered franchise model also allows for broad market fit. Start-Up locations integrate HBOT directly into physician practices. Integration models create dedicated branded spaces within existing medical offices. Flagship locations are standalone centers that serve as recovery pillars in their communities, often housing four or more chambers.
Neal says this flexibility also allows franchisees to build “clusters” of care. “We’re seeing a lot of referrals from physician groups and athletic programs in certain communities. Having multiple sites in a region to accommodate this makes access more convenient and strengthens local brand presence.”
So how does the business model work? Neal points to two primary channels driving consistent revenue and patient loyalty.
First are external referrals – doctors, PTs, orthopedic surgeons, and coaches directing their patients and athletes to MD Hyperbaric for healing and performance enhancement.
Second are self-referrals, where individuals find the brand online or through word of mouth, undergo a clearance protocol, and begin a customized series of treatments. “These patients typically come five times a week for several weeks,” says Neal. “And a large percentage of them repeat protocols, refer others and become long-term advocates after experiencing the benefits first-hand.”
To support that growth, MD Hyperbaric offers deep pre-opening and post-opening support. From site development and contractor coordination to lead generation and business-to-business outreach, the brand handles the heavy lifting. Training is robust, with three defined levels: industry-standard certification for medical directors, MD Hyperbaric-specific operational training and tech platform training that includes CRM and HR tools.
Post-launch, the support continues. Neal notes, “We double down with ongoing marketing, operational reviews, and compliance evaluations. It’s hands-on, because clinical consistency matters.”
That commitment to medical integrity is part of what truly differentiates the brand. “There are a lot of wellness modalities that give people a small boost,” Neal says. “But this isn’t a fleeting trend. Hyperbaric has been around for centuries, studied extensively and proven effective. That’s why we’ve been able to democratize it in a way that’s both impactful and sustainable.”
Scaling Strategically
So, who is the ideal franchisee? MD Hyperbaric generally looks for partners across three categories: physicians looking to integrate HBOT into their practice; healthcare-adjacent professionals like medical device reps or pharma sales executives who understand the provider ecosystem; and entrepreneurs seeking a grounded investment in a space that’s moving beyond trends.
“We’ve mapped out our top ten expansion markets across the U.S.,” says Neal. “But we’re focused on finding the right partners first. This only works when clinical integrity and operational excellence go hand in hand.”
To protect that integrity, MD Hyperbaric centralizes medical oversight. Each franchise is staffed by prequalified medical directors and has access to an extensive research library and network-wide best practices. Neal adds, “We’re not just handing over a brand. We’re delivering a complete clinical platform.”
When asked to sum up the opportunity in a sentence, Neal doesn’t hesitate: “This is wellness without the gimmicks. We’re the first in the market to commercialize hyperbaric therapy in a way that’s safe, effective, and scalable.”
In a market often dominated by trends that come and go, MD Hyperbaric is betting on something more enduring: results.