Athletech News
  • NEWS
    • FITNESS
      • Equipment
      • Gyms
    • WELLNESS
      • Longevity
      • Nutrition
    • TECH
      • Wearables
      • Artificial Intelligence
    • BUSINESS
      • Finance
      • Fashion
    • LIFESTYLE
      • Reviews
      • Shopping
  • Multimedia
    • The Lens: Gym of the Future
    • The Lens: Xplor Mariana Tek
    • The Lens: Sequel Brands
    • The Lens: Technology
    • Videos & Podcasts
  • REPORTS
    • Technology and Innovation Outlook Report 2026
    • 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness
    • Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness
  • ATN LISTS
    • Power Players '26
    • Most Innovative '26
    • Startups To Watch ’25
  • INNO SUMMIT
  • FRANCHISE CORNER
  • Subscribe
  • Login
Press esc to close

Torque Fitness M3
partnership

Torque Fitness Adds a New Layer of Tech & Mobility With TANK M3 Push Sled

Torque Fitness has a new push sled capable of taking fitness consumers to new places, moving in newer directions

Athletech Studios • Feb 26 2025
Floyd Mayweather Supplement Launch
Fitness

Floyd Mayweather Enters the Supplement Game with 1O1

Floyd Mayweather, who many call one of the greatest boxers of all time, has launched his supplement brand, 1O1 (One of One). The launch collection includes Whey Protein Powder, Sport Pre-Workout, Loaded Pre-Workout, Creatine Monohydrate, Greens & Gut Health, Hydration Stick Packs, and Peptide Muscle Builder capsules. Partnering with Magnum Nutraceuticals, a sports nutrition company,...

Elizabeth Ostertag • Feb 25 2025
PureGym and SH1FT team on group fitness
Industry News

Group Fitness, Reinvented: PureGym & SH1FT Collaborate

PureGym has partnered with SH1FT Fitness to launch eight new group fitness formats across all locations, running 15,000+ weekly classes.

Courtney Rehfeldt • Feb 25 2025
woman squats at a BFT studio
Fitness

Xponential’s BFT Opens First Scandinavian Location

Master franchisee Tage Flugeim was the first to introduce Barry's to Scandinavia 15 years ago and he's now doing the same for BFT.

Courtney Rehfeldt • Feb 25 2025
Paul English
Tech

Is Steppin the App That Will Finally Get People Off Their Phones?

Created by Kayak co-founder Paul English, Steppin makes people earn their screen time by walking before they're able to access popular apps.

Josh Liberatore • Feb 25 2025
Barry's members working out inside the studio
Fitness

Bilt Members Can Now Earn Free Barry’s Classes—Here’s How

Boutique HIIT leader Barry's has partnered with Bilt so fitness fans can earn points for free classes and post-workout shakes.

Courtney Rehfeldt • Feb 25 2025
a headshot of Judy Turchin, new Jack Taylor CEO
Fitness

Former Equinox COO Named CEO of Jack Taylor

Jack Taylor, a leading communications agency for fitness and wellness brands, has named former Equinox COO Judy Turchin as its new CEO.

Courtney Rehfeldt • Feb 25 2025
a headshot of Mike G. Hansen
Fitness

SweatWorks Taps Industry Vet Mike G. Hansen for C-Suite

Fit tech agency SweatWorks has appointed fitness industry veteran Mike G. Hansen as its chief growth officer.

Courtney Rehfeldt • Feb 25 2025
a woman eating a salad
Nutrition

Salad House & JSG Team Up for Healthy Eating Initiative

Healthy eating franchise Salad House has teamed with Jersey Sports Group to promote healthy eating in the Garden State.

Courtney Rehfeldt • Feb 25 2025
BioCharger session
partnership

BioCharger Makes Recovery Efficient & Fun With Four-in-One Energy

BioCharger delivers a one-of-a-kind wellness experience that leaves users feeling energized, focused and engaged

Athletech Studios • Feb 25 2025
  • 1
  • …
  • 308
  • 309
  • 310
  • 311
  • 312
  • …
  • 731

From Our Partners


Matrix line
Fitness

Matrix Uses seca Body Composition Data to Personalize Workout Programming with New AI-Driven Solution

Daily Newsletter

Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes!

Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives.

atn newsletter signup
Loading

Most Popular


Finance

Integrity Square Launches Public-Markets Tracker for ‘HALO’ Sector Companies

Longevity

Pharrell’s Skincare Brand Humanrace Leans Into Recovery, Longevity

Fitness

A ’90s Cardio Kickboxing Trend Makes a Big Comeback

Videos


DISRUPT by Athletech News
Wellness

Erik Jivmark of Sleep Cycle Joins the Disrupt by Athletech News Podcast

DISRUPT by Athletech News
Wellness

Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast

DISRUPT by Athletech News
Fitness

Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast

DISRUPT by Athletech News
Fitness

Mark Mastrov of 24 Hour Fitness Joins the Disrupt by Athletech News Podcast

DISRUPT by Athletech News
Fitness

Hyrox’s Christian Toetzke & Centr’s Andrew Sugerman Join Disrupt by Athletech News

DISRUPT by Athletech News
Fitness

Jake Steinfeld Headlines Premiere Edition of Disrupt by Athletech News

Keep Pulse on the Latest in Wellness & Fitness News.

Sign Up to Our Newsletter

Loading
Newsletter Preview
Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

  • News
    • Fitness
    • Wellness
    • Tech
    • Fitness Business
    • Reviews
  • Quick Links
    • Videos
    • Reports
    • Disrupt 2025
    • ATN Lists
    • Inno Summit
    • About Us
    • Contact Us
    • Subscribe
    • Privacy Policy
  • Get in Touch
Copyright © 2026 Athletech News