Echelon’s StrengthIQ Brings Smart Training Tech to Gyms

Echelon’s StrengthIQ offers fitness operators a customizable way to boost member engagement, tailoring workouts to their available equipment, space and layout  

Connected fitness leader Echelon has just launched StrengthIQ, a smart strength training ecosystem offering personalized workouts, real-time feedback, automatic resistance adjustments and AI-guided progressions.

The debut of StrengthIQ comes as Echelon sharpens its focus on personalized, tech-driven fitness and wellness. In recent months, Echelon has partnered with Amazon Web Services to fuel its generative AI fitness endeavors, acquired one-on-one training platform FlexIt and launched access to GLP-1s through its new service, ActiveMD.

Echelon’s StrengthIQ system targets fitness enthusiasts across all levels, pairing a suite of smart strength equipment, including Echelon’s new digital Smith machine, with personalized onboarding and adaptive programming. Before training begins, users complete a brief biometric assessment to identify baseline strength, imbalances and ideal load ranges, enabling customized workouts from the start. Real-time feedback and on-screen cues help guide proper form, progression and motivation. The rollout also includes Echelon WorkoutBuilder, a new, white-label platform that lets gym operators create workout programming based on available equipment, layout and space.

Echelon CEO Lou Lentine noted that StrengthIQ is a natural next step in the fitness company’s growth. 

“At our core, we are an innovation tech company—focused on technology, software, and delivering best-in-class content and wellness outcomes through our app experiences,” Lentine said. “StrengthIQ builds on everything we’ve already developed and integrates seamlessly into our model. All this innovation is powered by our U.S.-based R&D team at our Orlando, Florida facility, where our engineers and designers are constantly pushing what’s possible.”

The company confirms it has already secured partnerships with gyms across the globe and that gym-goers can expect to see StrengthIQ in their fitness centers soon.

“The launch of StrengthIQ reinforces our belief that personalization and connection are the future of fitness,” Echelon vice president of commercial sales John Sweeney said. “To really attract, engage and keep members – especially across multiple locations – gyms need to build a meaningful connection with people. It must feel like something they can’t get anywhere else. StrengthIQ and WorkoutBuilder make that possible – not just for users, but for gym operators too.”