Athletech News
  • NEWS
    • FITNESS
      • Equipment
      • Gyms
    • WELLNESS
      • Longevity
      • Nutrition
    • TECH
      • Wearables
      • Artificial Intelligence
    • BUSINESS
      • Finance
      • Fashion
    • LIFESTYLE
      • Reviews
      • Shopping
  • Video
    • The Lens: Franchising
    • The Lens: Gym of the Future
    • The Lens: Xplor Mariana Tek
    • The Lens: Sequel Brands
    • The Lens: Technology
    • Videos & Podcasts
  • REPORTS
    • 2026 Wellness, Recovery & Longevity Report
    • Technology and Innovation Outlook Report 2026
    • 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness
    • Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness
  • ATN LISTS
    • Power Players '26
    • Most Innovative '26
    • Startups To Watch ’25
    • Power Players '25
  • INNO SUMMIT
  • FRANCHISE CORNER
  • Subscribe
  • Login
Press esc to close

Where Is Fitness Headed?

Les Mills founder Phillip Mills on why people build their lives around fitness.

Listen Now

a woman breathing outside, looking relaxed.
Longevity

Breathing New Life Into Wellness: MD Hyperbaric Grows Footprint

MD Hyperbaric is expanding its medical-grade hyperbaric oxygen therapy network with new locations in Purchase and Syracuse.

Courtney Rehfeldt • Apr 30 2025
Bodybar Frisco PLANKstock 2024
Fitness

Pilates Gets the Festival Treatment at Bodybar’s PLANKstock

Bodybar Pilates is celebrating National Pilates Day with its annual PLANKstock event, featuring free classes and more.

Courtney Rehfeldt • Apr 30 2025
Orangetheory president Lauren Cod
Fitness

New Orangetheory President Lauren Cody Eyes Longevity, Global Expansion

Named president of Orangetheory Fitness in January, Lauren Cody discusses her plans for growing OTF both domestically and abroad.

Josh Liberatore • Apr 30 2025
Fitness software
partnership

The AI Advantage: Transforming the Future of Fitness with Zen Planner Engage 

The AI-infused platform gives fitness brands a leg up on the competition in places that matter the most for operators.

Athletech Studios • Apr 30 2025
people cheering with Gorgies
Finance

Gorgie Powers Up With $24.5M, Expands To Target

Gorgie has raised $24.5 million in Series A funding to fuel national expansion, launching in over 1,900 Target stores.

Courtney Rehfeldt • Apr 29 2025
a group of people at PickleRage's pickleball clinic
Fitness

Franchisees Bring PickleRage to Southwest Ohio

PickleRage is expanding to Centerville, Ohio, with a new 32,450-square-foot franchise-owned club featuring indoor and outdoor courts.

Courtney Rehfeldt • Apr 29 2025
Pvolve trainers dani and maeve
Fitness

Pvolve Grows Stronger, Expands in Key US Markets

Pvolve is expanding with new franchise locations in Orange County, Lincoln Park, Barrington and Pleasantville.

Courtney Rehfeldt • Apr 29 2025
Man receives treatment at a Humanaut Health longevity clinic
Longevity

Humanaut Opens Second Clinic, First Franchise in Florida

Humanaut Health, an Austin-based health optimization and longevity clinic, is opening its first franchise in Palm Beach Gardens, Florida.

Courtney Rehfeldt • Apr 29 2025
empty pickleball court
Fitness

Cheers to Wellness: FitVine Becomes Official Wine Sponsor of Life Time Pickleball

Life Time and FitVine Wine expanding the athletic country club's social wellness offerings, adding wine tastings alongside pickleball events

Courtney Rehfeldt • Apr 29 2025
Two women working out at F45 with a barbell
Fitness

F45 Training Partners with Dietitian Live to Expand Nutrition Support for Members

F45 Training teams up with Dietitian Live to offer nutrition and lifestyle coaching for members, with most services covered by insurance.

Andrea Navarro • Apr 29 2025
  • 1
  • …
  • 302
  • 303
  • 304
  • 305
  • 306
  • …
  • 764

From Our Partners


Playlist
Fitness Business

Mastering the Mundane: Prioritizing the Fitness Website

Daily Newsletter

Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes!

Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives.

atn newsletter signup
Loading

Most Popular


member exclusive

Tech-Forward Mexican Strength Gym BAM Labs Heads to NYC, Eyes US Growth

member exclusive

ATN Insights: The Churn Problem Hiding in Failed Payments

Industry News

Discover Strength Enters Boston, Eyes 250 US Studios

Videos


Phillip Mills
Fitness

Phillip Mills of Les Mills Talks the Power of Community

Disrupt with Erik Jivmark
Wellness

Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data

Andy Dunn on Disrupt
Wellness

Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast

Andy Peat on Disrupt
Fitness

Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast

Mark Mastrov joins Disrupt
Fitness

Mark Mastrov of 24 Hour Fitness Joins the Disrupt by Athletech News Podcast

Disrupt hosts Christian Toetzke & Andrew Sugerman
Fitness

Behind the Hyrox Boom and a Look at What’s Ahead

Keep Pulse on the Latest in Wellness & Fitness News.

Sign Up to Our Newsletter

Loading
Newsletter Preview
Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

Add Athletech News as a preferred source on Google?

  • News
    • Fitness
    • Wellness
    • Tech
    • Fitness Business
    • Reviews
  • Quick Links
    • Videos
    • Reports
    • Disrupt 2025
    • ATN Lists
    • Inno Summit
    • About Us
    • Contact Us
    • Subscribe
    • Privacy Policy
  • Get in Touch
Copyright © 2026 Athletech News