Wexer and Xplor Mariana Tek have partnered to help boutique fitness studios boost engagement with premium virtual workout content.
MassageLuxe is expanding its footprint in Minnesota a tech-driven competitor Aescape is shaking up the massage industry with robotic massages.
Peloton has launched brand new virtual kettlebell training classes in response to high demand from its community.
Software and integrated payment solutions provider Daxko has partnered with Technogym, renowned for its digital wellness ecosystem.
Interactive Strength is targeting an unnamed connected fitness and equipment company that generated $15 million plus in revenue in 2024.
The Wattbike AirPro is a commercial indoor training bike featuring magnetic resistance, a Performance Touchscreen and app connectivity.
These are the trends, developments and product launches you should keep top-of-mind during the fitness industry's annual trade show.
C4 Energy has signed 128 collegiate basketball players as part of its new "Made For Athletes. Certified For Sport" campaign.
One area of science, despite its growing body of research, has remained largely untapped in fitness programming: the microbiome.
StepBet is a platform that blends personalized step goals with group competitions and financial incentives.
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