Where Is Fitness Headed?
Les Mills founder Phillip Mills on why people build their lives around fitness.
U.S. spas, often the canary in the discretionary-spend coal mine, logged modest sales gains in Q1, but data point to a budding slowdown.
NOW kicks off National Women’s Health Month with a new campaign featuring expert tips, daily routines and more from four wellness leaders.
A new study reveals you may need less sets per session to build muscle and strength—challenging the idea that longer workouts are best.
Dream Performance & Recovery has launched Second Wind Nasal Strips with backing from Sara Blakely and Jesse Itzler.
BeaverFit, the Reno-based maker of outdoor training rigs and storage solutions, has launched a revamped Shred Shed that trims weight by 30%.
JetSet Pilates has partnered with Limitless Franchise Growth as new industry data highlights Pilates as a quite profitable fitness model.
CrossFit and YETI have extended their partnership through 2027, continuing support for the Games and launching a new Community Cup initiative.
With user retention at an all-time low, fitness and wellness brands are turning to Feed.fm’s new Wellness Soundtracks.
America’s shopping malls are getting a second life thanks to leading fitness chains moving into vacant anchor stores.
The brand formerly known as “Athletic Greens” has launched AG1 Next Gen, its first product reformulation since 2016.
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