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Where Is Fitness Headed?

Les Mills founder Phillip Mills on why people build their lives around fitness.

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screenshot of Function Health's Long Live Moms campaign
Wellness

Function Health Launches First Brand Campaign, “Long Live Moms,” Ahead of Mother’s Day

Function Health’s new “Long Live” campaign honors the moments that make life meaningful, starting with a Mother’s Day tribute to women and their wellness legacies.

Andrea Navarro • Apr 28 2025
a woman on a scale
Finance

America’s GLP-1 Spending Soared From $14B to $72B in 5 Years

New data shows U.S. consumer spending on GLP-1 drugs like Ozempic, Wegovy and Mounjaro soared from $13.7B to $71.7B between 2018 and 2023.

Courtney Rehfeldt • Apr 28 2025
graphic promoting Gary Brecka speaking at the ATN Innovation Summit
Fitness

Gary Brecka To Headline ATN Innovation Summit 2025

Human biologist, biohacker and longevity expert Gary Brecka will deliver the keynote speech at Athletech News’ Innovation Summit 2025.

ATN Staff • Apr 28 2025
two women working out
Fitness

Alo Moves Expands Access to Yoga, Fitness & More With Flex

Alo Moves has partnered with Flex to make its wellness subscription HSA and FSA eligible, unlocking wellness, fitness and mindfulness.

Courtney Rehfeldt • Apr 28 2025
Massage chairs at 24 Hour Fitness
Fitness

24 Hour Fitness Launches Recovery & Smart Strength Zones 

24 Hour Fitness is expanding its premium offerings with Recovery24 and Premium Fit24 for recovery tools and connected strength training.

Courtney Rehfeldt • Apr 28 2025
People in gym high-fiving
Industry News

CoverMe Fitness, Jebra Unveil All-in-One Scheduling and Payroll Platform

CoverMe Fitness and payroll platform Jebra have partnered to deliver a single, end-to-end system that links class scheduling.

ATN Staff • Apr 28 2025
Mother's Day Gift Guide
Reviews

The Best Mother’s Day Gifts for Wellness-Focused Moms

Looking for the best Mother's Day gifts for a health-focused mom? Here are the best ones to shop ahead of the big day in May.

Elizabeth Ostertag • Apr 28 2025
a personal trainer and a client outside
Fitness

NASM Launches Strategic Advisory Board

NASM has launched a Strategic Advisory Board of prominent fitness and wellness industry leaders led by Mark Mastrov and Neal Spruce.

Courtney Rehfeldt • Apr 25 2025
deerrun walking pad
Fitness

DeerRun Launches Global Logistics Platform, Pilots Self-Delivery Service

DeerRun has launched a proprietary global logistics platform and will begin testing self-delivery services.

Courtney Rehfeldt • Apr 25 2025
Crunch Fitness gym in Portland, Oregon
Fitness Business

As HVLPs Enter Golden Era, Mid-Tier Gyms Could Feel Squeeze

Low-price gym chains are poised for continued growth, fueling a wave of consolidation that could see mid-tier gyms get swallowed up.

Josh Liberatore • Apr 25 2025
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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