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Where Is Fitness Headed?

Les Mills founder Phillip Mills on why people build their lives around fitness.

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Man running on Echelon treadmill
partnership

Echelon Helps Gyms Turn Connection Into Currency

From smarter workouts to scalable solutions, Echelon’s connected ecosystem is designed to help gyms thrive in a member-first fitness economy

Athletech Studios • May 01 2025
Les Mills studio
Fitness

Les Mills Establishes a Place for Strength, Cardio & Community With Ceremony

Les Mills’ latest initiative puts a new twist on the cardio and strength training combination in a communal setting

Athletech Studios • Apr 30 2025
Pilates Reformers in a studio
Fitness

What Sets Top-Performing Fitness Studios Apart? BFS Network Has the Data

What’s driving profits at boutique fitness studios in 2024? The BFS Network's latest industry report has the answers.

Courtney Rehfeldt • Apr 30 2025
Xpriential running
Fitness

Xpriential, an Immersive Treadmill Platform, Sees Early Traction With Gyms

Xpriential treadmills allow users to run virtual marathons, explore natural terrains and partake in video game-style challenges.

Josh Liberatore • Apr 30 2025
woman rolls up a yoga mat
Fitness

Fitness Franchising by the Numbers: 10 Key Stats

The fitness franchising industry is experiencing robust growth, driven by consumer preferences and innovative business models.

Joy Keller • Apr 30 2025
people on beach strength training with a giant tire
Fitness

Westin Resort Nusa Dua Launches Bali Beach Workout

The Westin Resort Nusa Dua, Bali expands its wellness offerings with an eco-friendly outdoor gym, beach workouts and recovery experiences.

Courtney Rehfeldt • Apr 30 2025
a trainer with a Discover Strength client
Fitness

Discover Strength Invites Franchisees To Join Its Houston Push

Discover Strength, a strength training franchise, is on the hunt for franchisees to deliver its 30-minute, twice-weekly workouts.

Courtney Rehfeldt • Apr 30 2025
A man standing outside at night near a Thatch billboard.
Wellness

Thatch Launches Curated Health Marketplace, Teams With Function Health

Thatch launches its new Marketplace, partnering with Function Health, Oura, Hims & Hers, and more for employee wellness.

Courtney Rehfeldt • Apr 30 2025
Sway exterior in Denver, Colorado.
Wellness

Built by Gen Z, for Gen Z: Sway Redefines the Wellness Club

Gen Z entrepreneur Emily Langenderfer has launched Sway, a tech-forward social wellness club in Denver that is open to franchising.

Courtney Rehfeldt • Apr 30 2025
a woman breathing outside, looking relaxed.
Longevity

Breathing New Life Into Wellness: MD Hyperbaric Grows Footprint

MD Hyperbaric is expanding its medical-grade hyperbaric oxygen therapy network with new locations in Purchase and Syracuse.

Courtney Rehfeldt • Apr 30 2025
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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