Fitness Business Brands Across Industries Are Tapping Into the Marathon Boom Ani Freedman Published: October 28, 2026 Share on Facebook Share on Twitter Share via Email credit: Howard Weiss/shutterstock.com Ahead of this year’s NYC Marathon, dozens of non-running brands — from Celsius to Band-Aid — are hosting events, shake-out runs and activations With the… Membership Required This article is for ATN Pro members only. Subscribe Now Already a member? Log in Already a member? Log in here Tags:ATN Pro Bero Celsius marathons Moss New York City Marathon NYC running
