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New Report: The Business of Wellness, Recovery & Longevity

Explore the trends shaping the future of wellness.

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Apple Watch
Tech

10 Years Later, the Apple Watch Is Still Setting the Pace in Health & Fitness

The past ten years of the Apple Watch have marked the evolution of one of the world's most important wearables.

Elizabeth Ostertag • Apr 22 2025
Man on leg extension machine
partnership

Technogym’s AI Ecosystem Transforms Gyms Into Healthspan Labs

Technogym — long revered as the global benchmark for intelligent training solutions — is no longer just shaping the future of movement. It’s shaping the future of health itself.

Athletech Studios • Apr 22 2025
Group of people doing planks in a circle
Fitness

Why Community Is Key to the Industry’s Growth

The founders and C-suite executives of CrossFit, Hyrox, Strong New York and The Athletic Clubs offer their takes on the power of community

Josh Liberatore • Apr 21 2025
A client working out with a trainer at SlowBurn.
Fitness

Celeb Trainer Fredrick Hahn Launches SlowBurn Franchise

Celebrity trainer Fredrick Hahn is franchising SlowBurn, his no-sweat strength training method that prioritizes efficiency and results.

Courtney Rehfeldt • Apr 21 2025
Hormones Women's Health Mira
Wellness

Mira Launches Hormone Innovators Awards 2025 to Spotlight Leaders in Hormonal Health

Mira’s new Hormone Innovators initiative aims to accelerate progress in women’s health by recognizing game-changing work.

Elizabeth Ostertag • Apr 21 2025
Running Strava Adidas
Fitness

Adidas & Strava Offer Free Premium Trials for Runners Ahead of Spring Marathons

AdiClub members in the U.S. and Canada can access up to 12 months of Strava’s premium features for a limited time in the Adidas app.

Elizabeth Ostertag • Apr 18 2025
A female athlete drinking BodyArmor.
Nutrition

BodyArmor Taps Athletes To Champion Rebrand, New Campaign

BodyArmor launches its largest campaign to date with a rebrand and “Choose Better” message, debuting during the NHL Playoffs this weekend.

Courtney Rehfeldt • Apr 18 2025
A widely-attended rave/event.
Fitness

For Fitness Brands, Authentic Events Are the Next Growth Channel

Gen Z-loving fitness events are evolving into social, sensory-rich experiences—here's how fitness operators can lean in.

Courtney Rehfeldt • Apr 18 2025
Fitstop exercise
partnership

How Fitstop Redefines the Fitness Experience and Brings it to the Masses

The unique, community building culture of Fitstop is leading the fitness brand to new places and into the lives of new members

Athletech Studios • Apr 18 2025
exterior of an EoS Fitness gym
Finance

After Crunch, EoS Fitness Explores $1B Sale, Per Report 

EoS Fitness is exploring a sale that would value the fast-growing gym chain at $1 billion, including debt, according to a report.

Josh Liberatore • Apr 18 2025
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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