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group of women around a reformer
Tech

Bodybar Pilates Taps FitGrid To Elevate Client Experience

Bodybar Pilates is deepening its partnership with FitGrid to enhance client experience and fuel growth with insights like post-class feedback.

Courtney Rehfeldt • Apr 08 2025
Lifting weights in a group fitness class
Finance

Inside the New Fitness Economy: What It Takes To Win in 2025

Athletech News caught up with Lincoln International's Kyle Perreira to dive into the fitness and wellness trends defining 2025 and beyond.

Courtney Rehfeldt • Apr 08 2025
Woman using AI assistant
partnership

Not Just a Tool – a Teammate: Mindbody’s AI Assistant Goes Beyond Support

Mindbody’s AI Assistant is now on the scene to change how fitness and wellness businesses face their daily challenges.

Athletech Studios • Apr 08 2025
man riding a Wattbike Air-Pro
Finance

Interactive Strength Inc. To Acquire UK’s Wattbike

Interactive Strength is acquiring indoor cycing company Wattbike, adding to its growing portfolio of fitness brands.

Courtney Rehfeldt • Apr 08 2025
Tim Gray speaks at the Health Optimisation Summit
Longevity

Health Optimisation Summit Brings Longevity, Biohacking Stars to Texas

Already a hit event in London, the Health Optimisation Summit is coming to Austin as longevity-focused conferences become big business.

Josh Liberatore • Apr 07 2025
A Jazzercise class.
Fitness

New Jazzercise Program Targets Menopausal Women

Jazzercise is celebrating the launch of Vital Sculpt HIIT with five free livestream workouts throughout April.

Courtney Rehfeldt • Apr 07 2025
New Pickleball Kingdom partners.
Industry News

Pickleball Kingdom Signs Multi-Unit Franchise Deal With MLS Pros

Pickleball Kingdom is set to expand to Utah, Kansas and Missouri following a franchise deal with MLS pros Justen Glad and Andrew Brody.

Courtney Rehfeldt • Apr 07 2025
A skyline of New York City.
Fitness

New York Ranks No. 1 for Pilates Interest, New Data Shows

New data shows Pilates is gaining traction across the U.S., with devoted fans stretching from coast to coast.

Courtney Rehfeldt • Apr 07 2025
man holds a dumbbell
Fitness

25% of Americans Have a Fitness Membership, Setting New Record

Memberships at U.S. fitness facilities are up 20% since 2019, demonstrating the industry's impressive growth since the pandemic.

Josh Liberatore • Apr 07 2025
man and woman at gym first bump
Fitness

3 Winning Brands, 3 Unique Approaches to Member Retention

Member retention starts with exceptional experiences. Discover how three leading fitness brands are keeping members loyal through atmosphere, community, and connection.

Josh Liberatore • Apr 07 2025
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