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A woman sitting at desk by a fruit bowl and a computer.
Longevity

GLP-1s Opened the Door, Hims & Hers Says Personalization Holds the Key

Hims & Hers' Dr. Craig Primack explains why personalized care, not just GLP-1s, is the key to lasting weight loss success.

Courtney Rehfeldt • Jul 16 2025
Ultrahuman Blood Tracker
Tech

Ultrahuman Expands Wearable-Integrated Blood Testing Across US

Ultrahuman combines traditional bloodwork with continuous data from wearables, bridging the gap between testing and day-to-day behavior.

Elizabeth Ostertag • Jul 16 2025
exterior of Life Time Penn 1 location in New York City
Fitness

Life Time Launches Reformer-Based Class at Select Clubs

Life Time continues to respond to member demand with new offerings like CTR, an athletic Reformer class piloting at select clubs.

Courtney Rehfeldt • Jul 16 2025
Edward Hertzman, Darren MacDonald, John Stellato and Mark Watterson
Fitness Business

Connected Fitness Isn’t Dead, It’s Evolving, Say Top CEOs

At the ATN Innovation Summit, CEOs from Tonal, Hydrow and iFIT discussed the future of connected fitness and the opportunities that await.

Courtney Rehfeldt • Jul 16 2025
Fitness Business

How Xplor Technologies Works With Boutique Fitness Studios To Grow Business

Michelle Van Horn of Xplor Technologies discusses the unique challenges fitness businesses face, and the role of adaptive finance solutions.

Arthur Zaczkiewicz • Jul 16 2025
panelists speak at the ATN Innovation Summit 2025
Fitness Business

From NYC to Germany, Here’s How Top Fitness Brands Are Scaling Community

As loneliness reaches record levels, particularly among younger people, fitness brands like Hyrox are delivering more than just workouts.

Elizabeth Ostertag • Jul 15 2025
pilates class
Fitness

Bodybar Pilates Adds AI Power To Turn Up the Tempo on Growth

Bodybar Pilates partners with Delightree to streamline franchise operations with AI, following its 150th franchise deal.

Courtney Rehfeldt • Jul 15 2025
Prime Energy cans on a blue pickleball court
Nutrition

The Picklr Taps Prime Energy as Official Partner in National Deal

Fast-growing indoor pickleball franchise The Picklr has named Prime Energy as its official energy drink in a new partnership.

ATN Staff • Jul 15 2025
Planet Fitness Judgement Free Generation Squad
Fitness

Planet Fitness Awards $250K in Scholarships to Teens Promoting Kindness

Planet Fitness awarded $250,000 in scholarships to 50 teens who promote kindness and inclusion in their communities.

Courtney Rehfeldt • Jul 15 2025
ATN Innovation Summit on hospitality
Fitness Business

Fitness & Wellness Brands Must Embrace Hospitality Principles, Leaders Say

As new technology continues to proliferate, top executives believe fitness and wellness brands that hone in on the human touch will win big.

Collin Helwig • Jul 15 2025
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