Hear how top fitness brands grow through partnerships.
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Hims & Hers' Dr. Craig Primack explains why personalized care, not just GLP-1s, is the key to lasting weight loss success.
Ultrahuman combines traditional bloodwork with continuous data from wearables, bridging the gap between testing and day-to-day behavior.
Life Time continues to respond to member demand with new offerings like CTR, an athletic Reformer class piloting at select clubs.
At the ATN Innovation Summit, CEOs from Tonal, Hydrow and iFIT discussed the future of connected fitness and the opportunities that await.
Michelle Van Horn of Xplor Technologies discusses the unique challenges fitness businesses face, and the role of adaptive finance solutions.
As loneliness reaches record levels, particularly among younger people, fitness brands like Hyrox are delivering more than just workouts.
Bodybar Pilates partners with Delightree to streamline franchise operations with AI, following its 150th franchise deal.
Fast-growing indoor pickleball franchise The Picklr has named Prime Energy as its official energy drink in a new partnership.
Planet Fitness awarded $250,000 in scholarships to 50 teens who promote kindness and inclusion in their communities.
As new technology continues to proliferate, top executives believe fitness and wellness brands that hone in on the human touch will win big.
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