Hear how top fitness brands grow through partnerships.
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From marketing teams to multi-channel retailers, autonomous AI agents are paving the way for smarter, faster and more scalable strategies.
Life Fitness’ machines are pleasing to any gym goer, both functionally and visually — and both matter more than you might think.
Momentous has signed a multi-year deal with USA Rugby to provide its nutrition support to both national teams.
Wellness leaders sell recovery but often run themselves into the ground. The cost isn’t just personal — it’s organizational, writes Brynn Scarborough.
CryoBuilt invests in at-home cryotherapy brand Chillybox, securing global distribution rights and eyeing the DTC market.
Luxury equipment manufacturer Pent and Dutch Design are joining forces at sea to push the boundaries of wellness even further
TeachMe.To is streamlining how people book sports lessons while helping coaches grow side hustles, with offerings from pickleball to surfing.
Gold’s Gym SoCal opens at the famed Beverly Center with 24-hour access on select days, leading fitness equipment and luxe amenities.
Roth's Nordic Strong makes its official debut in NYC this fall, powered by a patented machine and elements of Danish and Norwegian culture.
Whoop is defending its blood pressure tool in a debate with the FDA that calls into questions where wellness tech ends and regulation begins.
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