Athletech News
  • NEWS
    • FITNESS
      • Equipment
      • Gyms
    • WELLNESS
      • Longevity
      • Nutrition
    • TECH
      • Wearables
      • Artificial Intelligence
    • BUSINESS
      • Finance
      • Fashion
    • LIFESTYLE
      • Reviews
      • Shopping
  • Video
    • The Lens: Franchising
    • The Lens: Gym of the Future
    • The Lens: Xplor Mariana Tek
    • The Lens: Sequel Brands
    • The Lens: Technology
    • Videos & Podcasts
  • REPORTS
    • Gym of the Future Report 2026
    • 2026 Wellness, Recovery & Longevity Report
    • Technology and Innovation Outlook Report 2026
  • Power Players '26
    • The Most Innovative Fitness & Wellness Companies of 2026
    • Startups To Watch ’25
  • INNO SUMMIT
  • The Operators Room
  • Subscribe
  • Login
Press esc to close

Hear how top fitness brands grow through partnerships.

Join us live Thursday, October 29 at 2:30 PM ET.

Register Now

ATN Innovation summit on growth
Fitness Business

Fitness Leaders Debate Franchise vs Corporate-Owned Growth

C-suite execs break down the pros, cons and key considerations of franchising versus staying corporate-owned when scaling a fitness brand.

Collin Helwig • Jul 11 2025
Finance

Theo Health Raises £1.2M for Smart Shorts That Take Training to the Next Level

Theo Health has raised £1.2M to advance its smart activewear that delivers real-time data to help elite athletes train smarter.

Courtney Rehfeldt • Jul 11 2025
man runs on the beach in an iFIT workout video
Fitness

iFIT, Samsung Health Partner on Fitness Content

Starting this fall, iFIT's digital fitness content, including instructor-led workouts, will be available in the Samsung Health app.

Josh Liberatore • Jul 11 2025
Fitness

Marc Diaper Tapped as CEO of Fitness First UK

Marc Diaper has been named CEO of Fitness First UK, following Justin Musgrove’s departure earlier this year.

Courtney Rehfeldt • Jul 11 2025
a can of Naked Sparking Energy alongside a lemon and strawberries.
Nutrition

Naked Nutrition’s New Energy Drink Cuts the Junk, Keeps the Jolt

Naked Nutrition enters the energy drink market with a six-ingredient, zero-sugar beverage with clean energy and for health-focused consumers.

Courtney Rehfeldt • Jul 11 2025
From l to r: Eric Malzone, Dana Milkie, Joe DeMarco and Natalie Jones
Tech

Inside the Fitness Industry’s AI Overhaul: From Data Chaos to Personalization

At the ATN Innovation Summit, fitness leaders reveal how they’re using AI and data to drive personalization, retention and efficiency.

Courtney Rehfeldt • Jul 11 2025
man boxes with a pair of Everlast gloves
Fitness

Everlast & Pro Mountings Ink Licensing Partnership for New Boxing Equipment Line

Everlast teams up with Pro Mountings to launch a space-saving boxing equipment collection for gyms, studios and home use.

Courtney Rehfeldt • Jul 11 2025
partnership

F45 Training Uses Science to Broaden its Recovery Member Base

F45 is making Pilates, yoga and other pro-recovery elements of fitness more accessible through education and help from the HQ level

Athletech Studios • Jul 11 2025
Eight Sleep Pod 4
Wellness

5 New Trends Driving the Business of Wellness & Recovery 

From cold-plunge alternatives to brain-health wearables, the world of wellness and recovery has never been more dynamic.

Josh Liberatore • Jul 10 2025
Abby Olson
Fitness

The Picklr Taps Former Crumbl Exec To Power Global Expansion

The Picklr names former Crumbl exec Abby Olson as COO as the fast-growing pickleball franchise enters a new growth phase.

Courtney Rehfeldt • Jul 10 2025
  • 1
  • …
  • 266
  • 267
  • 268
  • 269
  • 270
  • …
  • 781

From Our Partners


Ozwell Fitness site
Wellness

How One Fitness Operator Tripled Recovery Engagement Metrics

Daily Newsletter

Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes!

Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives.

atn newsletter signup
Loading

Most Popular


member exclusive

Most GLP-1 Users Gain Weight After Stopping Treatment — They’re Not Happy About It

Industry News

Crunch Fitness Hits 600 Gyms Worldwide as Franchisees Push Growth

Tech

Burn Boot Camp Launches Personalized Fitness Platform With AI, Wearable Integration

Videos


Disrupt with Adam Shane
Fitness

Adam Shane of Yoga Joint Joins the Disrupt by Athletech News Podcast

Phillip Mills
Fitness

Phillip Mills of Les Mills Talks the Power of Community

Disrupt with Erik Jivmark
Wellness

Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data

Andy Dunn on Disrupt
Wellness

Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast

Andy Peat on Disrupt
Fitness

Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast

Mark Mastrov joins Disrupt
Fitness

Mark Mastrov of 24 Hour Fitness Joins the Disrupt by Athletech News Podcast

Keep Pulse on the Latest in Wellness & Fitness News.

Sign Up to Our Newsletter

Loading
Newsletter Preview
Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

Add Athletech News as a preferred source on Google?

  • News
    • Fitness
    • Wellness
    • Tech
    • Fitness Business
    • Reviews
  • Quick Links
    • Videos
    • Reports
    • Disrupt 2025
    • ATN Lists
    • Inno Summit
    • About Us
    • Contact Us
    • Subscribe
    • Privacy Policy
  • Get in Touch
Copyright © 2026 Athletech News