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Price.com has partnered with Sweatcoin to savings to 190M users, allowing them to redeem movement-based rewards for deals at top brands.
Aletha Health has launched an online practitioner course to help fitness professionals, therapists and coaches improve client mobility.
Executives from top gym brands believe the strength training surge is here to stay. They're also getting creative about using tech and AI.
Niagen Bioscience debuts Tru Niagen and Niagen IV at Equinox Hotel New York, marking its first move into luxury hospitality.
Brands such as Sierra, Ross and Burlington are winning budget-conscious shoppers with value-driven styles. But that's not all they have going for them.
Humana has launched the Cognitive Games, a free virtual challenge running through August 11 to boost brain health for seniors.
Altered States Wellness is opening two new franchise studios in Dallas-Fort Worth, offering immersive recovery experiences.
Olympic legend Mo Farah launches URunn, an AI-powered running app offering personalized training plans and real-time coaching.
Kourtney Kardashian Barker’s wellness brand Lemme is launching Lemme Greens, a daily gummy made with 20+ fruits, veggies and nutrients
MMA.INC’s software will serve as the tech backbone for UFC Gym's new Brazilian Jiu-Jitsu studio rollout, with 45 locations planned in 2025.
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