Bodybar Pilates Adds AI Power To Turn Up the Tempo on Growth

As Bodybar Pilates enters growth mode, it’s adding an AI-powered boost with Delightree to strengthen franchise operations

Bodybar Pilates is partnering with Delightree, a provider of AI operations software for franchisors, to expedite studio openings and enhance compliance as the boutique fitness brand expands nationwide.

The move follows Bodybar’s latest milestone: its 150th franchise agreement. Two dozen more studios are slated to open by year’s end. Earlier this year, the boutique Pilates franchisor partnered with Prestige Franchise Partners, outlining plans for 500 studios globally.

“Technology is at the heart of Bodybar’s growth strategy, allowing our franchise partners to focus on delivering exceptional classes and building thriving studios,” Bodybar Pilates COO Michael Piermarini said. “Delightree puts essential operational knowledge in the hands of our instructors and managers, establishing brand continuity from safety protocols and standard operational documents to studio opening preparation materials and checklists. This move raises the operational bar and lets our teams concentrate on offering consistency, motivation and that dependable dose of feel-good movement our guests expect when they walk through our studio doors.”

Bodybar’s class lineup includes formats for all levels, including Power Tower, Bodybar 101 and Stretch & Balance. Reformer-based classes are also available, along with a certification program for aspiring instructors.

“Today’s most successful franchise brands invest in tools that empower frontline teams and foster consistency at scale,” Delightree co-founder and CEO Tushar Mishra said. “We’re excited to help Bodybar Pilates optimize operations and elevate the studio experience across their fast-growing franchise system.”