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Fitness

Rep Fitness Launches Direct-to-Consumer Business in the UK

Rep Fitness is launching a direct-to-consumer arm in the U.K. and is opening a new facility in Gloucester with a showroom in 2026.

Courtney Rehfeldt • Apr 10 2025
woman getting LED light treatment
Wellness

Proper Hotels Launches ‘Proper Club’: A Wellness Membership at Santa Monica Proper

Proper Hotels has officially launched Proper Club, its first wellness membership program, at the Santa Monica location.

Elizabeth Ostertag • Apr 10 2025
group of people
Fitness

CoverMe Named Finalist in Two Categories at 2025 National Technology Awards

CoverMe, the "Uber of Fitness" connecting gyms with qualified instructors, is a 2025 National Technology Awards finalist in two categories.

Courtney Rehfeldt • Apr 10 2025
Jennifer Aniston Pvolve
Fitness

Pvolve & Jennifer Aniston Launch the Sculpt Anywhere Bundle for On-the-Go Workouts

Pvolve and Jennifer Aniston team up to launch the Sculpt Anywhere Bundle, a travel-friendly fitness kit featuring five tools.

Andrea Navarro • Apr 10 2025
Person with phone interacting with AI icons
partnership

Scaling Smarter: The ClubReady AI Solution Behind One Studio’s Explosive Growth

What happens when you combine the fitness industry’s most powerful, intelligent CRM platform with a lightning-fast AI assistant named Bella?

Athletech Studios • Apr 10 2025
shokz earbuds
Reviews

I Tried These Olympian-Approved Headphones & Now I Wear Them on Every Run

Read our honest review of the Olympian-approved Shokz OpenRun Pro 2 bone conduction headphones' audio quality, safety & more.

Elizabeth Ostertag • Apr 09 2025
An image of Shed NAD in a nasal spray bottle.
Longevity

Shed Adds Anti-Aging NAD+ Nasal Spray & Injections

Shed, a telehealth platform, has added NAD+ supplements via nasal spray and injection, tapping into the anti-aging trend.

Courtney Rehfeldt • Apr 09 2025
Ross MacKay
Nutrition

CEO Corner: Cadence’s Ross MacKay on Disrupting the Hydration Market

Ross MacKay, who founded Daring Foods and turned into a leader in plant-based meet, has similarly lofty goals for Cadence.

Josh Liberatore • Apr 09 2025
a woman behind a computer.
Fitness

Turf Fitness Adds Health Optimization Tools

Turf Fitness has partnered with Precision Health Platform to offer members access to at-home lab tests, GLP-1s and hormone therapies.

Courtney Rehfeldt • Apr 09 2025
man works out at Crunch Fitness during a personal training session
Fitness

CR Fitness Brings the Crunch Fitness Experience to Colleyville

CR Fitness Holidings, a leading Crunch Fitness franchise group, is opening its 75th location, eyeing 100 by 2026.

Courtney Rehfeldt • Apr 09 2025
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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