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Wellness

WITT, WTA Unveil Core Wellness Standards for Hotels

WITT and the Wellness Tourism Association launch the Core Wellness Standards for hotels, setting criteria to give travelers confidence.

Courtney Rehfeldt • Aug 20 2025
Edward Hertzman speaks on stage
Fitness Business

Your Real Competitor? You Don’t Even Know Them (Yet)

Disruption comes from blind spots, not rivals. The real threat to your business is the one you don’t see, writes ATN's Edward Hertzman.

Edward Hertzman • Aug 20 2025
SWTHZ
partnership

SWTHZ Upgrades Wellness Experiences & Franchise Opportunities

SWTHZ version 2.0 attracts clients and franchisees alike with expanded modalities in comfortable, easy-to-operate studios

Athletech Studios • Aug 20 2025
woman wears an Apple Watch
Tech

Smartwatch Stress Scores Rarely Match Reality, Researchers Say

The findings raise questions about whether wearables can reliably measure mental states, even as sleep tracking offered a modest bright spot.

Courtney Rehfeldt • Aug 19 2025
Women working out on reformers at Studio Pilates.
Fitness

Studio Pilates Enters Germany as Global Growth Ramps Up

Studio Pilates is launching in Germany amid global expansion plans with upcoming studios across the U.S., Europe, Australia and New Zealand.

Courtney Rehfeldt • Aug 19 2025
protein powders
Reviews

The Best Protein Mixes, Drinks & Bites for Powering Your Routine

Athletech News rounded up the best protein products, from ready-to-drinks and powders to snacks and advanced shake tech.

Elizabeth Ostertag • Aug 19 2025
people gather on the expo floor at Strong New York
Fitness

Strong New York Returns This Fall for NYC’s Biggest Fitness & Wellness Festival

Strong New York is returning to NYC this fall, staging its ninth annual event that blends workouts, wellness experiences and community.

Josh Liberatore • Aug 19 2025
Tech

SHA, Whoop Bring Wearable Tech to Wellness Tourism

SHA partners with Whoop to add real-time health tracking to one of its programs, while expanding into personalized peptide therapies.

Courtney Rehfeldt • Aug 19 2025
Superpower
Wellness

Superpower Launches $199 Preventive Care Membership in Affordability Play

Superpower launches a groundbreaking $199 annual membership with biomarker testing and concierge healthcare access.

Courtney Rehfeldt • Aug 19 2025
Fashion

Lilysilk Enters Activewear With Silkerry

Lilysilk debuts Silkerry activewear with silk-enhanced terry fabric as comfortwear gains traction amid sleep health interest.

Courtney Rehfeldt • Aug 19 2025
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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