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exterior of a PureGym location
Fitness

Europe’s Fitness Market Keeps Growing. It’s Likely Just Scratching the Surface

The European fitness market continues to grow, and it might just be scratching the surface of its potential, a new report suggests. 

Josh Liberatore • Apr 09 2025
SupaFitGrow screen
partnership

SupaFitGrow Merges AI & Human Insight To Demystify Fitness Marketing

SupaFitGrow and its prioritization of emotional connection from client to consumer is what really sets it apart.

Athletech Studios • Apr 09 2025
A woman on a new Technogym Reform, a Pilates Reformer.
Fitness

Technogym Springs Into Pilates With Eco-Conscious Reformer

Technogym enters the Pilates market with the Reform, a modern Reformer designed for all levels, crafted with sustainable materials.

Courtney Rehfeldt • Apr 08 2025
Man punching BHOUT, the boxing bag Jake Paul and Mike Tyson will compete with.
Fitness

Bhout’s Next Round: Opening 10 New Clubs

Portugues connected boxing startup Bhout is stepping up with a 10-club expansion marking its franchising debut.

Courtney Rehfeldt • Apr 08 2025
group of women around a reformer
Tech

Bodybar Pilates Taps FitGrid To Elevate Client Experience

Bodybar Pilates is deepening its partnership with FitGrid to enhance client experience and fuel growth with insights like post-class feedback.

Courtney Rehfeldt • Apr 08 2025
Lifting weights in a group fitness class
Finance

Inside the New Fitness Economy: What It Takes To Win in 2025

Athletech News caught up with Lincoln International's Kyle Perreira to dive into the fitness and wellness trends defining 2025 and beyond.

Courtney Rehfeldt • Apr 08 2025
Woman using AI assistant
partnership

Not Just a Tool – a Teammate: Mindbody’s AI Assistant Goes Beyond Support

Mindbody’s AI Assistant is now on the scene to change how fitness and wellness businesses face their daily challenges.

Athletech Studios • Apr 08 2025
man riding a Wattbike Air-Pro
Finance

Interactive Strength Inc. To Acquire UK’s Wattbike

Interactive Strength is acquiring indoor cycing company Wattbike, adding to its growing portfolio of fitness brands.

Courtney Rehfeldt • Apr 08 2025
Tim Gray speaks at the Health Optimisation Summit
Longevity

Health Optimisation Summit Brings Longevity, Biohacking Stars to Texas

Already a hit event in London, the Health Optimisation Summit is coming to Austin as longevity-focused conferences become big business.

Josh Liberatore • Apr 07 2025
A Jazzercise class.
Fitness

New Jazzercise Program Targets Menopausal Women

Jazzercise is celebrating the launch of Vital Sculpt HIIT with five free livestream workouts throughout April.

Courtney Rehfeldt • Apr 07 2025
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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