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A man standing outside at night near a Thatch billboard.
Wellness

Thatch Launches Curated Health Marketplace, Teams With Function Health

Thatch launches its new Marketplace, partnering with Function Health, Oura, Hims & Hers, and more for employee wellness.

Courtney Rehfeldt • Apr 30 2025
Sway exterior in Denver, Colorado.
Wellness

Built by Gen Z, for Gen Z: Sway Redefines the Wellness Club

Gen Z entrepreneur Emily Langenderfer has launched Sway, a tech-forward social wellness club in Denver that is open to franchising.

Courtney Rehfeldt • Apr 30 2025
a woman breathing outside, looking relaxed.
Longevity

Breathing New Life Into Wellness: MD Hyperbaric Grows Footprint

MD Hyperbaric is expanding its medical-grade hyperbaric oxygen therapy network with new locations in Purchase and Syracuse.

Courtney Rehfeldt • Apr 30 2025
Bodybar Frisco PLANKstock 2024
Fitness

Pilates Gets the Festival Treatment at Bodybar’s PLANKstock

Bodybar Pilates is celebrating National Pilates Day with its annual PLANKstock event, featuring free classes and more.

Courtney Rehfeldt • Apr 30 2025
Orangetheory president Lauren Cod
Fitness

New Orangetheory President Lauren Cody Eyes Longevity, Global Expansion

Named president of Orangetheory Fitness in January, Lauren Cody discusses her plans for growing OTF both domestically and abroad.

Josh Liberatore • Apr 30 2025
Fitness software
partnership

The AI Advantage: Transforming the Future of Fitness with Zen Planner Engage 

The AI-infused platform gives fitness brands a leg up on the competition in places that matter the most for operators.

Athletech Studios • Apr 30 2025
people cheering with Gorgies
Finance

Gorgie Powers Up With $24.5M, Expands To Target

Gorgie has raised $24.5 million in Series A funding to fuel national expansion, launching in over 1,900 Target stores.

Courtney Rehfeldt • Apr 29 2025
a group of people at PickleRage's pickleball clinic
Fitness

Franchisees Bring PickleRage to Southwest Ohio

PickleRage is expanding to Centerville, Ohio, with a new 32,450-square-foot franchise-owned club featuring indoor and outdoor courts.

Courtney Rehfeldt • Apr 29 2025
Pvolve trainers dani and maeve
Fitness

Pvolve Grows Stronger, Expands in Key US Markets

Pvolve is expanding with new franchise locations in Orange County, Lincoln Park, Barrington and Pleasantville.

Courtney Rehfeldt • Apr 29 2025
Man receives treatment at a Humanaut Health longevity clinic
Longevity

Humanaut Opens Second Clinic, First Franchise in Florida

Humanaut Health, an Austin-based health optimization and longevity clinic, is opening its first franchise in Palm Beach Gardens, Florida.

Courtney Rehfeldt • Apr 29 2025
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