Riser Fitness will open 40 Club Pilates studios across Australia, marking one of the country’s largest fitness franchise expansions to date.
amplifyep24, a new enzyme supplement, aims to improve protein absorption by more than 2X. Can it catch on in the booming protein market?
Fit Body Boot Camp's high-intensity resistance training has an abundance of benefits, drawing in new members and elevating global wellness
Energy drink leader Celsius has launched its largest campaign to date following its $1.65B Alani Nu acquisition.
Under the one-year agreement, pliability will serve as the first-ever Official Stretching Partner of Hyrox.
UFC Gym is launching a Jiu-Jitsu-focused franchise model with a turnkey business opportunity for martial arts entrepreneurs.
iFIT is expanding its AI Coach (in beta) to 19 countries, offering personalized, real-time fitness plans through its mobile app and equipment.
Bay Club has acquired 425 Fitness in the Seattle area, expanding its Pacific Northwest footprint and pushing toward 40 clubs nationwide.
Portuguese fitness tech startup Bhout is launching its first U.S. studio in Boston, projecting $1.3M in first-year revenue.
Sebastien Lagree shares how he turned a personal passion into a high-intensity, low-impact fitness phenomenon.
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