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Fit Body Boot Camp members
partnership

Fit Body Boot Camp Makes Long Term Health Accessible with HIRT 

Fit Body Boot Camp's high-intensity resistance training has an abundance of benefits, drawing in new members and elevating global wellness 

Athletech Studios • Jun 03 2025
Celsius and Alani Nu cans
Nutrition

Celsius Rebrands Functional Energy With Biggest Campaign Yet

Energy drink leader Celsius has launched its largest campaign to date following its $1.65B Alani Nu acquisition.

Courtney Rehfeldt • Jun 02 2025
join ad for Hyrox and pliability
Fitness

Hyrox Adds Stretching App pliability as Newest Partner

Under the one-year agreement, pliability will serve as the first-ever Official Stretching Partner of Hyrox. 

Josh Liberatore • Jun 02 2025
a workout at UFC Gym in the octagon
Fitness

UFC Gym’s Latest Franchise Play Targets Jiu-Jitsu Enthusiasts

UFC Gym is launching a Jiu-Jitsu-focused franchise model with a turnkey business opportunity for martial arts entrepreneurs.

Courtney Rehfeldt • Jun 02 2025
iFIT AI Coach interface
Fitness

iFIT Takes AI Coach Global, Launching in 19 Countries

iFIT is expanding its AI Coach (in beta) to 19 countries, offering personalized, real-time fitness plans through its mobile app and equipment.

Courtney Rehfeldt • Jun 02 2025
pool at a Bay Club location
Finance

Bay Club Acquires 425 Fitness as Club Count Climbs

Bay Club has acquired 425 Fitness in the Seattle area, expanding its Pacific Northwest footprint and pushing toward 40 clubs nationwide.

Courtney Rehfeldt • Jun 02 2025
BHOUT boxing gym
Fitness

AI Boxing Startup Bhout Sets US Debut in Boston

Portuguese fitness tech startup Bhout is launching its first U.S. studio in Boston, projecting $1.3M in first-year revenue.

Courtney Rehfeldt • Jun 02 2025
Sebastien Lagree
Fitness

Sebastien Lagree on His Method & the Future of Fitness

Sebastien Lagree shares how he turned a personal passion into a high-intensity, low-impact fitness phenomenon.

Elizabeth Ostertag • Jun 02 2025
Fitness

Italy Flexes Its Global Fitness Muscle

The Rimini Expo Centre was packed wall-to-wall with the global fitness industry in motion. The 19th edition of RiminiWellness delivered ...

Joy Keller • May 31 2025
Gymproluxe Band and Bar
Reviews

Product of the Week: Gymproluxe Band and Bar Set 2.0

Gymproluxe's viral resistance band set has gotten a major upgrade, perfect for upper-body strength and portable training.

Elizabeth Ostertag • May 30 2025
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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