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As Trump mulls the drug's federal classification, Riley Cote believes cannabis should be recognized as a part of mainstream wellness.
London is now home to what is being billed as the world’s first luxury Brazilian Jiu Jitsu gym, with the official opening of ARMA.
Movement Climbing partners with Karma8a for its first U.S. retail deal, bringing climbing apparel to two of its New York gyms.
DoorDash and Ace Pickleball Club have partnered to offer on-demand delivery, discounted promos to APC members.
Fly Dance Fitness has added new studios in Texas, Utah and Florida as the dance-based fitness brand grows its community across the U.S.
Ultrahuman acquires viO HealthTech to launch Cycle & Ovulation Pro, a Ring AIR subscription upgrade offering over 90% ovulation accuracy.
Red Bull brings Sweat The Deck spin on a boat and F45 Training to Chicago Aug. 23–24, fueling the rise of brand activations.
Gold’s Gym SoCal is bringing the Octagon LOAD training system to Glendale and Beverly Center after success in Fullerton.
Rosso Development and Midtown Development are partnering with Ultra Padel to launch Ultra Club Midtown in Miami.
Half of the top-selling NAD+ supplements fail label claims, SuppCo finds, raising concerns over quality in the booming longevity market.
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