Algorithm changes fast. Staying ahead takes the right insight.
Join Meta an ATN Pro member call breaking down what's trending in fitness & wellness.
Fountain Life, co-founded by Tony Robbins, Peter Diamandis and Dr. William Kapp, has raised $18M to expand its longevity clinics.
Today’s top boutique fitness brands are raising the bar with unforgettable experiences, inspired by the best in hospitality.
U.S. alcohol consumption hits record lows as Gallup reports sharp declines, especially among Gen Z and women.
WIT and Nike have launched a Training Lab in London as activewear brands from Adidas to Gymshark embrace experiential retail and live events.
Dawson, the CEO of 10X Health, believes individualized, data-backed optimization is no longer optional for fitness professionals.
After acquiring the two boutique fitness concepts, Extraordinary Brands intends to play the long game with Rumble Boxing and CycleBar.
ABC Fitness has launched ABC Trainerize Business, an all-in-one app for trainers that combines booking, payments, referrals and coaching.
Moravian University’s new HUB puts wellness, mental health and belonging at the heart of campus life, joining several universities.
Top executives from Equinox, EOS Fitness and EGYM will meet in Chicago for the 2025 Fitness Technology Summit.
As gymgoers become more informed about the science behind health and wellness, they’re looking for proven workouts that provide long-lasting results. With this in mind, F45’s parent company, FIT House of Brands, has developed a new concept that delivers benefits that are greater than the sum of its parts.
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