Fitness Technology Summit 2025 Heads to Chicago With Focus on AI, Data & Personalization

Executives from Equinox, EOS Fitness, EGYM and more will gather in Chicago in October for the 2025 Fitness Technology Summit to tackle AI, data and the future of member personalization

With AI and data transforming how gyms attract and keep members, the Fitness Technology Summit is bringing the industry’s power players to Chicago this October.

The three-day, invite-only event runs October 13–15 and will unite top executives, innovators and operators to explore how artificial intelligence, data and emerging tools are redefining member engagement and retention.

Hosted by ALTA Technology Group, the summit features an expanded lineup of panels, fireside chats and networking designed to tackle the industry’s biggest challenges, from scaling personalization to boosting efficiency and unlocking new revenue streams.

“This year’s theme is all about turning data into decisions,” ALTA Technology Group managing partner Al Noshirvani said. “Operators are under pressure to deliver more personalized, impactful experiences while also running smarter, leaner businesses. The Fitness Technology Summit brings together the brightest minds to share actionable strategies for making that happen.”

Tara Levitt, managing partner at ALTA, said the 2025 lineup reflects a wider, more diverse range of voices.

“Alongside established leaders, we have fresh perspectives from operators, innovators and experts who are pushing boundaries in entirely new ways,” she said.

Key Highlights of the 2025 Agenda:

Advisory Panel: Mastering Digital Personalization & Tools

• Focus: AI, data, and tools for creating unforgettable customer experiences
• Moderator: Rick Caro
• Speakers: Shilpi Sullivan (CMO, EOS Fitness), Eswar Veluri (EVP/CTO, Equinox), Fernando Chilvarguer (CIO, The Bay Club Company), Jennifer Anopolsky (CMO, Onelife Fitness)

Longevity by Design: The Club’s Role in the Continuum of Health

• Focus: How fitness operators can integrate wellness technology, medical partnerships and healthy aging strategies to tap into the growing longevity economy
• Speakers: Dan Wille (Chief Product Officer, Life Fitness / Hammer Strength), Tim Dettman (Director, The Silent Partner Project), Luke Carson (CEO, Discover Strength), Greta Wagner (EVP, Chelsea Piers Athletic Club) and Jeff Riney (COO, The St. James)

Smart Machines, Smarter Decisions

• A fireside chat featuring Al Noshirvani, Philip Roesch-Schlanderer (CEO, EGYM) and Andrew Kolman (VP of Global Product Development, Matrix) on how connected equipment, wearable data and AI insights are transforming programming and retention.

Other sessions will focus on marketing, boutique fitness and staffing. The final day will feature two educational tracks, one offering a technical deep dive and the other geared toward CEOs and COOs. The conference will also host its annual Startup Spotlight, where founders present their ideas in rapid-fire pitches and attendees vote on the most promising startup.

Networking events will include a Chicago-inspired welcome reception and a dinner at La Grande Boucherie with curated cocktails, live music and a piano bar singalong.

The Fitness Technology Summit typically sells out. Sponsorships and professional tickets are no longer available; however, a limited number of spots remain for operators and owners here.