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AG1 has introduced AGZ, a nighttime drink formulated to support sleep, marking the company’s first all-new product in 15 years.
Beachbody is moving its stock listing from the NYSE to Nasdaq as it works through a turnaround year and an upcoming Shakeology push.
Styles Studios Fitness, which offers multiple boutique-style classes under one roof, is eyeing franchise expansion across the United States.
Shed launches at-home DNA kits to personalize fitness, nutrition and wellness, with tests offering insights on diet, exercise and recovery.
Therabody partners with Flex to make its LED mask, SmartGoggles and SleepMask HSA/FSA eligible, expanding access to beauty and recovery tech.
Holistic health is no longer a fringe idea — it’s a mainstream expectation. Today’s consumers aren’t just looking to burn calories or build muscle. They want routines that reduce stress, foster community, promote recovery and elevate their everyday lives. From ice baths to coworking spaces, what we call “wellness” now spans the physical, mental, emotional...
Fitbit will preview its AI health coach for U.S. Premium users this October, part of Google’s growing push into personalized digital health.
The Federal Trade Commission (FTC) has sued Fitness International LLC for allegedly making gym memberships too difficult to cancel.
Xponential Fitness–backed Club Pilates drew 136K members to its Pilates Body Challenge and will soon host its first experiential event.
AG1 is now available in smoothies and drinks across 65 Bluestone Lane locations, with community-run clubs launching this fall.
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