The Gym of the Future Is Here.
See what’s changing and where operators are investing.
When Millie Blumka and Taylor Borenstein introduced Stakt on “Shark Tank” in 2022, their foldable exercise mat drew national attention.
Flow Neuroscience’s brain-stimulation headset is expanding in NHS pilots, showing promise in reducing depression and suicidal thoughts.
D1 Training franchisees Josiah Johnson, Michael Rider and Larry Iverson stress passion in business and using the resources at your disposal.
MoldCo has secured $8M in seed funding to expand its telehealth platform and make mold detox as routine as a physical or dental exam.
The ex-CEO of Boston Sports Clubs has been ordered to pay $3.85M by a Massachusetts court over the gym chain's pandemic-era billing practices.
Sam Bernstein joins the ATN podcast to discuss how Chelsea Piers Fitness is looking to stake its place in New York City and other markets.
Whoop is partnering with Quest Diagnostics to launch Advanced Labs, bringing clinical blood testing and results directly into its app.
Rebel Wilson joins Noom as chief wellness ambassador, backing its new free tier that gamifies healthy habits and spotlights microdose GLP-1s.
In today’s hyper-competitive fitness landscape, recovery isn’t an afterthought — it’s a differentiator. Nearly every forward-thinking gym and boutique fitness studio is carving out space for post-workout restoration. But as recovery offerings become more sophisticated, so do the expectations of members, and the pressure on operators to deliver.
PureGym opened all 435 of its gyms across the U.K. for National Fitness Day, offering free day passes and new classes Strike, Step and Pump.
Sign Up to Our Newsletter
