Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
Sender One’s LAX deal comes as climbing gyms reach new heights, with operators nationwide investing in larger, community-focused spaces.
Buendia’s Stoik Gym features cutting-edge strength training equipment, recovery zones and communal gathering spaces.
Sunny Health & Fitness launches AI Fitness Coach 2.0, offering personalized workouts and integration with its equipment.
Levels adds FDA-cleared Dexcom Stelo, the first OTC continuous glucose monitor in the U.S., to its offerings.
The brand's “F*ck the Quick Fix. CrossFit Is the Cure" campaign is intentionally bold and brash, signaling CrossFit's new marketing strategy.
Australian-born Training Mate partners with Franchise FastLane to expand its social fitness concept nationwide.
The Wellness Tourism Association relaunches as a for-profit under Robin Ruiz as the $1.4 trillion wellness travel market surges.
Reforme opens in Manhattan, blending ancient healing with advanced wellness tech, joining NYC’s elite clubs redefining health and longevity.
Chilly GOAT Cold Tubs is keeping the mind in mind when it comes to the brand's array of wellness and recovery products
Yieldmo & Experian are helping activewear brands target high-intent shoppers, drive store traffic and maximize ad spend amid tariffs.
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