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Shiftwave Pro
partnership

Inside the Transformative Recovery Tool Trusted by Pro Athletes & Neuroscientists

Meet Shiftwave, the high-performance recovery technology born in elite military circles and battle-tested by world-class athletes

Athletech Studios • Jun 06 2025
gummy vitamins spilling out of bottle
Wellness

Functional Gummies Market Set To Reach $2.4B by 2030, Fueled by Vegan & Vitamin Demand

The functional gummies market is expected to grow to $2.4 billion by 2030, with key drivers including vegan alternatives, vitamin blends and demand for convenient supplements.

Andrea Navarro • Jun 06 2025
model eating Alo Daily Greens shot
Wellness

Alo Expands Wellness Line With Launch of Daily Greens Shot

Alo Yoga unveils its new Daily Greens Shot, a five-in-one supplement designed to support energy, recovery and balance with clean ingredients.

Andrea Navarro • Jun 06 2025
dumbbell on the floor inside a gym
Fitness

HFA Fights To Keep Fitness Equipment off Trump’s Steel Tariff List

The Health & Fitness Association is arguing against proposals to subject dumbbells, kettlebells and resistance machines to high tariffs on steel.

Josh Liberatore • Jun 06 2025
The Inactive Company, NFL
Wellness

The Inactive Company Helps Athletes Sleep Like Champions

The Inactive Company helps NFL and college athletes optimize sleep with a performance-focused mask designed for recovery.

Courtney Rehfeldt • Jun 06 2025
A man sitting in his living room.
Tech

Ultrahuman Targets the Next Frontier in Wellness: Your Home

Ultrahuman has launched Ultrahuman Home, a smart device that tracks indoor air quality, light and noise and syncs with its wearable.

Courtney Rehfeldt • Jun 06 2025
Unitus Activewear
Fashion

NBA’s Jonathan Isaac Launches Faith-Driven Activewear Collection

NBA's Jonathan Isaac launches Unitus’ first activewear collection, featuring faith-based designs and performance-ready gear for men and women.

Courtney Rehfeldt • Jun 05 2025
Wellness

Cristiano Ronaldo-Backed Bioniq Reveals Who’s Really Prioritizing Health

Bioniq analyzed its users to uncover who’s driving demand for personalized supplements — and the results might surprise you.

Courtney Rehfeldt • Jun 05 2025
Fitness

Johnson Health Tech Trading Recalls BowFlex Dumbbells

Johnson Health Tech Trading is recalling 3.8 million BowFlex adjustable dumbbells due to a defect. Here's what to do next.

Courtney Rehfeldt • Jun 05 2025
A bed room with a Saatva smart bed.
Wellness

CrossFit Names Saatva Official Sleep Partner

CrossFit has partnered with luxury mattress brand Saatva to spotlight sleep as a key component of recovery and performance.

Courtney Rehfeldt • Jun 05 2025
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