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Three athletes running against a blue background.
Tech

Maxiom Labs Launches AI Health Coach, Opens $6M Series A

Maxiom Labs launches AI SmartCoach, opens $6M Series A, and enters clinical trials to test if its platform can outperform human experts.

Courtney Rehfeldt • May 29 2025
People playing pickleball at Dill Dinkers.
Fitness

Dill Dinkers Opens First San Antonio Pickleball Facility, Breaks Ground on Second Location

Dill Dinkers opens its first San Antonio location with plans to launch up to 20 indoor pickleball facilities across the greater metro area.

Courtney Rehfeldt • May 29 2025
John Madsen, Founder, Supra Human
Finance

Supra Human Surpasses $25M in Revenue, Redefining High-Ticket Fitness Coaching

Supra Human, led by an NFL veteran and media exec, serves six-figure clients with elite coaching and eyes $52M in projected annual revenue.

Courtney Rehfeldt • May 29 2025
artwork for the ATN Master Knowledge Series podcast featuring Eric Cressey
Longevity

Master Knowledge: Eric Cressey on the High-Performance Side of Longevity

In this podcast episode, Eric Cressey, a sports performance coach for the Yankees, shares his expertise on training as we age.

ATN Staff • May 29 2025
A woman using a Hypervolt device on her leg.
Fitness

F45 Adds Hyperice Recovery Tech to Select Studios

F45 partners with Hyperice to bring recovery tech like massage guns and compression boots to select studios.

Courtney Rehfeldt • May 29 2025
A YogaSix light in ambient purple light.
Fitness

YogaSix Hosts Annual YogaSix Day With Classes, DJs & Deals

YogaSix Day returns June 6 with free classes, community events, and the “Y6 Six” experience—a 60-minute sampler of all six YogaSix formats.

Courtney Rehfeldt • May 29 2025
A woman in a Pespire Sauna Studio.
Wellness

Perspire Sauna Studio Adds South Bay Locations

Perspire Sauna Studio expands to California's South Bay with a three-unit deal, adding locations in Cupertino, Morgan Hill and Los Gatos.

Courtney Rehfeldt • May 29 2025
Roxfit’s CEO Ben Wilson (left), and CMO Joey Allott (right)
Finance

Hybrid Fitness Platform RoxFit Secures £800,000 Investment

York-based RoxFit lands £800K to expand its training app built for the booming Hyrox and hybrid fitness community.

Courtney Rehfeldt • May 29 2025
Pvolve trainers dani and maeve
Fitness

Pvolve Surpasses 50 Studios in Development

Pvolve adds five new studio leases across four states, bringing its development pipeline to over 50 locations.

Courtney Rehfeldt • May 29 2025
A plate of healthy and colorful food.
Nutrition

Consupedia Brings New Layer of Intelligence to Lifesum’s Nutrition App

Lifesum partners with Consupedia to enhance its nutrition app and offer users deeper insight to their choices.

Courtney Rehfeldt • May 29 2025
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