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man wearing whoop device on wrist
Tech

Whoop 5.0, Whoop MG Launch To Redefine Health & Longevity

With medical-grade features, smarter insights and a focus on healthspan, Whoop's platform puts the science of aging into consumers' hands.

Elizabeth Ostertag • May 08 2025
Momentous Maui
Nutrition

Momentous and Maui Nui Partner to Deliver Nutritional Impact and Community Support in Hawaii

The mission-aligned brands collaborate on a new product launch that channels consumer engagement into a measurable community benefit.

Elizabeth Ostertag • May 08 2025
a smiling image of Dr. Casey Means in a kitchen
Wellness

Dr. Casey Means Named Surgeon General Pick by Trump

Dr. Casey Means, Levels founder and sister of TrueMed co-founder Casey Means, has been nominated as the next U.S. Surgeon General.

Courtney Rehfeldt • May 08 2025
shipping containers at a port
Finance

As Fitness Industry Braces for Tariff Uncertainty, Healthcare Link Could Help

Political insiders break down what the tariff situation could mean for fitness companies in the years and months ahead.

Josh Liberatore • May 07 2025
A line of fitness equipment within the Hydrogen Fitness club.
Fitness

Hydrogen Fitness To Franchise Its 24/7 Luxury Wellness Destination

Hydrogen Fitness, a 24/7 luxury wellness operator, is set to franchise its upscale model after joining Franchise FastLane’s CarPool program.

Courtney Rehfeldt • May 07 2025
A BODYBAR Pilates class in action.
Fitness

Prestige Franchise Partners Plots Growth Spree for Bodybar Pilates

Prestige Franchise Partners takes over franchise development for Bodybar Pilates as the boutique brand targets national growth.

Courtney Rehfeldt • May 07 2025
WeightWatchers debuts new AI tool as part of its refresh
Finance

WeightWatchers Files for Chapter 11, Vows its ‘Here to Stay’

WeightWatchers has filed for Chapter 11 bankruptcy as part of a financial restructuring and a renewed focus on telehealth.

Courtney Rehfeldt • May 07 2025
young girls in a gym class with resistance bands
Fitness

Nike & Studio You Respond to Decline in Girls’ PE Engagement

Studio You and Nike have teamed up to launch a video series designed by and for teenage girls, aiming to boost confidence and enjoyment in PE.

Courtney Rehfeldt • May 07 2025
new StrengthIQ system by Echelon
Fitness

Echelon’s StrengthIQ Brings Smart Training Tech to Gyms

Echelon's StrengthIQ delivers personalized workouts and feedback, equipping operators with a way to attract, engage and retain members.

Courtney Rehfeldt • May 07 2025
Balanced Body metro IQ reformer
Uncategorized

Product of the Week: Can An At-Home Reformer Really Deliver Studio-Level Pilates? We Put the Balanced Body Metro IQ to the Test

Can A Foldable Reformer Really Deliver Studio-Level Pilates? We Put the Balanced Body Metro IQ to the Test.

Elizabeth Ostertag • May 07 2025
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