From Values to Growth: Mapping the Future of Fitness
ABC Fitness CMO Maggie Lower discusses the importance of connecting purpose, innovation and technology to engage the next generation of […]
Bodybar Pilates Launches 2025 Campaign for Long-term Resolutions
The Pilates studio brand campaign is focused on resolutions that last a lifetime For 2025, Bodybar Pilates is calling an […]
ACE Adds Mental WellBeing Certification
In partnership with the Mental Wellbeing Association, the 10-module program equips fitness trainers and health coaches to meet the growing […]
Is Sitting the New Smoking? How to Combat the Long-Term Impacts of Sedentary Workdays
Longer workdays of sitting at desks have brought about long-term health risks that can be combatted with ergonomic setups In […]
Novos Founder Chris Mirabile on How to Slow One’s Biological Age
The longevity-focused biotech company founder spoke to Athletech News about best practices to increase one’s lifespan using technology Novos, the […]
JetSet Pilates Opening Flagship Studio at Lavish Mr. C Residences
Luxury living, elevated fitness: JetSet Pilates is the latest to lean into premium mixed-use residential real estate Miami-based JetSet Pilates […]
Tonal 2 Features All-Black Design, New Strength Training Tech
Tonal’s new strength training machine allows users to lift up to 250lbs of digital weight and perform drop sets, among […]
Crunch Fitness Unveils Massive Gym Redesign
Crunch 3.0 will feature premium touches including a redesigned reception area, optional heated fitness studio and new recovery modalities Crunch […]
Zumba Gives Fitness Consumers Confidence with New Campaign
The global dance fitness leader has tapped LMFAO’s Redfoo to capture the essence of its confidence-boosting campaign Global dance fitness […]
Livv Opening San Diego Luxury Longevity Clinic
A high-end members-only clinic is set to open this month, offering members NAD+ infusions and other anti-aging services Livv Cardiff […]