Maggie Lower and Edward Hertzman

From Values to Growth: Mapping the Future of Fitness

ABC Fitness CMO Maggie Lower discusses the importance of connecting purpose, innovation and technology to engage the next generation of […]

pilates class

Bodybar Pilates Launches 2025 Campaign for Long-term Resolutions

The Pilates studio brand campaign is focused on resolutions that last a lifetime For 2025, Bodybar Pilates is calling an […]

an image of a woman walking outside at dusk/mental wellness

ACE Adds Mental WellBeing Certification

In partnership with the Mental Wellbeing Association, the 10-module program equips fitness trainers and health coaches to meet the growing […]

Man Sitting Ergonomic

Is Sitting the New Smoking? How to Combat the Long-Term Impacts of Sedentary Workdays

Longer workdays of sitting at desks have brought about long-term health risks that can be combatted with ergonomic setups In […]

Biological Age Novos

Novos Founder Chris Mirabile on How to Slow One’s Biological Age

The longevity-focused biotech company founder spoke to Athletech News about best practices to increase one’s lifespan using technology Novos, the […]

an image of JetSet pilates members working out inside the studio

JetSet Pilates Opening Flagship Studio at Lavish Mr. C Residences

Luxury living, elevated fitness: JetSet Pilates is the latest to lean into premium mixed-use residential real estate Miami-based JetSet Pilates […]

people pose in front of Tonal 2 machine

Tonal 2 Features All-Black Design, New Strength Training Tech

Tonal’s new strength training machine allows users to lift up to 250lbs of digital weight and perform drop sets, among […]

Rendering of a new Crunch Fitness gym

Crunch Fitness Unveils Massive Gym Redesign

Crunch 3.0 will feature premium touches including a redesigned reception area, optional heated fitness studio and new recovery modalities Crunch […]

Zumba has tapped LMFAO's Redfoo for an energizing new campaign

Zumba Gives Fitness Consumers Confidence with New Campaign

The global dance fitness leader has tapped LMFAO’s Redfoo to capture the essence of its confidence-boosting campaign Global dance fitness […]

an interior image of Livv, a new luxury health clinic that opens this month in San Diego

Livv Opening San Diego Luxury Longevity Clinic

A high-end members-only clinic is set to open this month, offering members NAD+ infusions and other anti-aging services Livv Cardiff […]