Algorithm changes fast. Staying ahead takes the right insight.
Join Meta an ATN Pro member call breaking down what's trending in fitness & wellness.
Through tiered memberships and smart onboarding, wellness is becoming a revenue-generating pillar — not just an amenity.
Sleep.ai, formerly SleepScore Labs, has raised $5.5M to expand its AI-powered sleep intelligence platform.
Peloton star, Cody Rigsby, on his approach to nutrition, wellness and staying connected with millions of fans.
Vasa Fitness is expanding studio lft to more clubs, with a national rollout in 2026, as demand grows for coach-led strength training.
Backed by NexPhase, Magic Science plans to expand Magic Molecule’s retail footprint and strengthen manufacturing of its skincare products.
Founded in Australia, The Yard Gym blends science-backed strength and conditioning, a fashion-forward vibe and strong franchise fundamentals.
Briohny Smyth has sued Alo Yoga in Los Angeles, alleging age discrimination, wrongful termination and other claims.
Hyatt launches immersive wellness retreats in Moab, Zion and California, blending fitness, mindfulness and nature.
The Mira Ultra4 offers real-time insights into cycle health, fertility and hormonal balance with precision once only found in clinics.
Life Time expands with 55 Work Lounges and 30 more planned, aiming to be more than a health destination or third space.
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