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Fitness Business

Gen Z, Personal Training Drive Continued Growth for HVLP Gyms

According to a research note from TD Cowen, Gen Z is expected to expand the market for low-price gyms in the years ahead.

Josh Liberatore • Jun 13 2025
Dr. Brett Florie, board-certified anesthesiologist and founder of Hydration Room with a patient during an IV therapy consultation
Wellness

Hydration Room Opens in Rancho Cucamonga, Plans Bay Area Expansion

Hydration Room opens its first San Bernardino County clinic at Victoria Gardens, offering IV therapy and a new NAD+ Membership.

Courtney Rehfeldt • Jun 13 2025
woman rides on a Peloton bike
Fitness

Peloton Creates CTO Role To Power Next Chapter of AI Innovation

Peloton has named its first chief technology officer, promoting Francis Shanahan to lead its AI strategy and next chapter.

Courtney Rehfeldt • Jun 13 2025
F1 driver wearing uniform with gatorade logo
Nutrition

Gatorade Shifts Gears Into Women’s Racing With F1 Academy Deal

Gatorade becomes the first official sports drink partner of F1 Academy, launching a multi-year deal to support young female drivers.

Courtney Rehfeldt • Jun 13 2025
people standing in line at Starbucks
Nutrition

Cold Foam, Hot Trend: Starbucks Joins the Protein Craze

As consumers seek out more protein-packed options, Starbucks is adding a new twist to its iced lattes at select locations.

Courtney Rehfeldt • Jun 13 2025
Father's Day Gift Guide
Reviews

The Best Father’s Day Gifts for Fitness-Focused Dads

Shopping for the best Father's Day gifts for the fitness- and wellness-minded dad? We've rounded up the best finds for every type and budget.

Elizabeth Ostertag • Jun 13 2025
partnership

How Daxko Helps Community Fitness Centers Win Over Gen Z

As Gen Z reshapes the meaning of community, health and fitness organizations face a new challenge: staying relevant ...

Athletech Studios • Jun 13 2025
partnership

From Lead to Loyalty: 13 Platforms Powering Fitness Studio Growth

Unlock seamless operations, accelerate growth and deliver standout member experiences with these must-have tech tools for fitness studios

Athletech Studios • Jun 13 2025
Viceroy Taryn Toomey The Class
Fitness

Viceroy & The Class by Taryn Toomey Launch Global Wellness Partnership

Viceroy and The Class by Taryn Toomey collaborate to bring in-room movement practices and retreats to select hotels, starting June 16.

Elizabeth Ostertag • Jun 12 2025
Four men enjoying the view on a hill.
Wellness

Men’s Fitness & Wellness Retreats Make the Luxury Pivot

Men’s Fitness and Wellness Retreats has pivoted to private, luxury experiences for men, offering health, fitness and mindset coaching.

Courtney Rehfeldt • Jun 12 2025
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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