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supplement containers on the shelves
Nutrition

Top Creatine Gummies on Amazon Contain Little to No Creatine, Report Finds

Many of the most popular creatine gummies on Amazon contain shockingly low levels of the compound per serving, according to SuppCo.

Josh Liberatore • Jun 12 2025
Matrix build durability
partnership

Consistency is Key to Durability — And Shaping the Modern-Day Athlete

Elite triathlete Amanda Almond understands what it takes to go the distance. She credits consistency as the key to her durability.

Athletech Studios • Jun 12 2025
woman strength training at gym with resistance bands
Fitness

Anytime Fitness Australia & Apple Fitness+ Partner to Offer Members Benefits

Anytime Fitness members will now receive complimentary access to Apple Fitness+ and all of its features starting June 2025.

Elizabeth Ostertag • Jun 11 2025
Sami Clarke FORM founder
Trainer Talks

Trainer Talks: Sami Clarke on the FORM Method, Community-Led Fitness & What’s Ahead in 2025

FORM founder Sami Clarke shares how movement, mindset and connection are driving the digital fitness brand forward.

Elizabeth Ostertag • Jun 11 2025
a collection of different protein items including shakes, bars, chips, and drinks
Wellness

5 Wellness Trends Taking Over 2025, According to The Vitamin Shoppe

The Vitamin Shoppe’s 2025 trend report reveals what’s shaping modern wellness, from on-the-go protein and AI-developed peptides to NAD+.

Courtney Rehfeldt • Jun 11 2025
Fitness Business

CEO Corner: The Edge’s Vinny Sansone on Scaling Gym Culture 

Vinny Sansone founded The Edge Fitness Clubs in 1988, growing it into a 40+ location brand by emphasizing culture over corporate strategy.

Josh Liberatore • Jun 11 2025
Bedgear sleep system on display.
Wellness

Bedgear Taps NBA’s P.J. Washington As Sleep Enters the Performance Playbook

NBA forward P.J. Washington partners with Bedgear as sleep tech becomes a key tool for athletic recovery and performance.

Courtney Rehfeldt • Jun 11 2025
Marisa Tomei holding a jar of Terra Mare in a kitchen.
Wellness

Actress Marisa Tomei Enters Supplement Market With Terra Mare

Marisa Tomei launches Terra Mare, a women’s organic supplement brand for hormonal balance, skin health, digestion and bladder support.

Courtney Rehfeldt • Jun 11 2025
Gold's Gym
Fitness

Gold’s Gym SoCal Debuts First Octagon Load in US

Gold’s Gym SoCal becomes the first in the U.S. to install Octagon LOAD, a strength training system by Escape Fitness.

Courtney Rehfeldt • Jun 11 2025
Crunch Fitness grows
partnership

How Crunch Leveraged Data to Become an International, Gym Franchising Titan

What does it take to grow a high-value, low-price gym brand into a global empire with 500+ locations? For Crunch Fitness, it was ABC Fitness.

Athletech Studios • Jun 11 2025
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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