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artwork for the ATN Playbook article series
Fitness Business

The Playbook: As Consumer Spending Teeters, Fitness Touts Resiliency

Planet Fitness offers a case study on navigating tough economic times, which the fitness industry as a whole has done well in recent years.

Arthur Zaczkiewicz • Jul 21 2025
Ritual Ulta
Wellness

Ritual Partners With Ulta Beauty, Reflecting a Shift in Wellness Retail

Ritual's clinically studied supplements have arrived at Ulta, signaling evolving consumer expectations around wellness.

Elizabeth Ostertag • Jul 21 2025
Fitness

ClassPass Adds Knockout Workout With 30 Minute Hit

ClassPass has partnered with 30 Minute Hit to offer women-only boxing workouts at 60+ locations across the U.S. and Canada.

Courtney Rehfeldt • Jul 21 2025
exterior of an EoS Fitness gym
Finance

EoS Fitness Secures New Investment After PE Sale

EoS Fitness gets renewed backing from Performance Equity Management following its acquisition by TSG Consumer Partners

Collin Helwig • Jul 21 2025
interior of Sweat440 class
Fitness

HIIT Brand Sweat440 Inks New Franchise Deals Across US

Sweat440 is resuming national franchise growth, with 62 new HIIT studios in development across major U.S. markets.

Courtney Rehfeldt • Jul 21 2025
A selection of Precor strength equipment
Fitness

Precor Appoints Canali System As Exclusive Fitness Equipment Distributor in Italy

Precor names Canali System as its exclusive distributor in Italy, expanding access to its premium fitness equipment.

Courtney Rehfeldt • Jul 21 2025
A fan
Fitness

Planet Fitness Offers $1 Sign-Up Deal As Heatwaves Push Workouts Indoors

Planet Fitness is offering a $1 down, $15/month deal through July 31 to attract heat-weary fitness consumers.

Courtney Rehfeldt • Jul 21 2025
Fashion

Lululemon Opening First Store in Italy

Lululemon opens its first store in Italy on July 19 in Milan, expanding its European presence in the fashion-forward city.

Courtney Rehfeldt • Jul 21 2025
a box of ultra processed donuts.
Nutrition

Lifesum Survey Reveals Americans Want Crackdown on Ultra-Processed Foods

Most Americans say ultra-processed foods are harming their health, but a new Lifesum survey shows few can recognize them on labels.

Courtney Rehfeldt • Jul 21 2025
Woman preparing to work out, with phone
Industry News

Fitness On Demand Adds Rewards From Endurance Zone

Gyms and studios using Fitness On Demand can now offer members perks from top fitness, wellness, nutrition and lifestyle brands.

Collin Helwig • Jul 18 2025
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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