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people standing in line at Starbucks
Nutrition

Cold Foam, Hot Trend: Starbucks Joins the Protein Craze

As consumers seek out more protein-packed options, Starbucks is adding a new twist to its iced lattes at select locations.

Courtney Rehfeldt • Jun 13 2025
Father's Day Gift Guide
Reviews

The Best Father’s Day Gifts for Fitness-Focused Dads

Shopping for the best Father's Day gifts for the fitness- and wellness-minded dad? We've rounded up the best finds for every type and budget.

Elizabeth Ostertag • Jun 13 2025
partnership

How Daxko Helps Community Fitness Centers Win Over Gen Z

As Gen Z reshapes the meaning of community, health and fitness organizations face a new challenge: staying relevant ...

Athletech Studios • Jun 13 2025
partnership

From Lead to Loyalty: 13 Platforms Powering Fitness Studio Growth

Unlock seamless operations, accelerate growth and deliver standout member experiences with these must-have tech tools for fitness studios

Athletech Studios • Jun 13 2025
Viceroy Taryn Toomey The Class
Fitness

Viceroy & The Class by Taryn Toomey Launch Global Wellness Partnership

Viceroy and The Class by Taryn Toomey collaborate to bring in-room movement practices and retreats to select hotels, starting June 16.

Elizabeth Ostertag • Jun 12 2025
Four men enjoying the view on a hill.
Wellness

Men’s Fitness & Wellness Retreats Make the Luxury Pivot

Men’s Fitness and Wellness Retreats has pivoted to private, luxury experiences for men, offering health, fitness and mindset coaching.

Courtney Rehfeldt • Jun 12 2025
Artwork for ATN Master Knowledge Series podcast with Dr. Andy Galpin
Longevity

Master Knowledge: Dr. Andy Galpin on Maximizing Recovery Through Science

Dr. Andy Galpin, a highly popular human performance coach, joins ATN's new podcast for a deep dive into the world of recovery.

ATN Staff • Jun 12 2025
Interior image of Pickleball Kingdom and its pickleball courts.
Fitness

Pickleball Kingdom To Open 10-Court Facility in Georgia

Pickleball Kingdom, an indoor pickleball franchise, is launching a 10-court indoor facility in Austell, Georgia this winter.

Courtney Rehfeldt • Jun 12 2025
A group of women in a circle with strollers and babies.
Fitness

Fit4Mom’s New Lite Franchise Lets Moms Start a Business for $1,995

Fit4Mom has launched a new Lite franchise model for just $1,995, offering busy moms a low-cost, flexible path to business ownership.

Courtney Rehfeldt • Jun 12 2025
a group of GymGuyz personal trainers in front of their signature van
Fitness

GymGuyz Rolls Into Southwest Atlanta With Mobile Fitness on Demand

GymGuyz, the mobile personal training franchise known for its red vans and at-home workouts, is expanding into Southwest Atlanta.

Courtney Rehfeldt • Jun 12 2025
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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