At the ATN Innovation Summit, CEOs from Tonal, Hydrow and iFIT discussed the future of connected fitness and the opportunities that await.
Michelle Van Horn of Xplor Technologies discusses the unique challenges fitness businesses face, and the role of adaptive finance solutions.
As loneliness reaches record levels, particularly among younger people, fitness brands like Hyrox are delivering more than just workouts.
Bodybar Pilates partners with Delightree to streamline franchise operations with AI, following its 150th franchise deal.
Fast-growing indoor pickleball franchise The Picklr has named Prime Energy as its official energy drink in a new partnership.
Planet Fitness awarded $250,000 in scholarships to 50 teens who promote kindness and inclusion in their communities.
As new technology continues to proliferate, top executives believe fitness and wellness brands that hone in on the human touch will win big.
Price.com has partnered with Sweatcoin to savings to 190M users, allowing them to redeem movement-based rewards for deals at top brands.
Aletha Health has launched an online practitioner course to help fitness professionals, therapists and coaches improve client mobility.
Executives from top gym brands believe the strength training surge is here to stay. They're also getting creative about using tech and AI.
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